Month: February 2025

Maharashtra Cyber Cell files FIR against Ranveer Allahbadia, Samay Raina, and others

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

In a swift response to public outrage over obscene content on the YouTube show India’s Got Latent, authorities have registered an FIR, summoned multiple participants, and called for the removal of all 18 episodes.

YouTube CEO Neal Mohan’s big bets for 2025

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

YouTube – the “new” television doesn’t look like the “old” television. It’s interactive and includes things like Shorts, podcasts, and live streams, right alongside sports, sitcoms, and talk shows, says Neal Mohan, CEO, YouTube.

Netcore Cloud appoints Nishant Arora as senior vice president – marketing

Nishant Arora joins Netcore Cloud from Sprinklr, where he served as senior director in the marketing team. His tenure at Freshworks saw him lead product marketing in IT.

In his new role, Nishant Arora will focus on enhancing Netcore Cloud’s marketing efforts, driving demand generation, and creating compelling narratives that resonate with businesses across sectors.

Brands on high alert after ‘India’s Got Latent’ controversy; marketers question effectiveness of associations

Brands and influencers are prioritising caution in partnerships and content moderation following the internet uproar against Allahbadia's remarks.

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward.

Clash of Reach, Influence, and Perils: Can brands afford the risk of betting on influencers for the long haul?

Influencers thrive on personal storytelling and niche engagement, but their content isn't always ‘brand safe.’ Algorithms change, personal choices evolve, and creators operate without the editorial oversight of traditional media. This lack of control makes them a double-edged sword for advertisers.

Influencers operate in a highly dynamic space where things don’t undergo the same level of curation as traditional media. This can often lead to controversies, creating a volatile environment for brands.