January 2025 – Page 21

GroupM axes global CEO positions across agencies, streamlines leadership under CEO Brian Lesser

GroupM has also appointed McKinsey & Company’s Emily Del Greco as its new Global Chief Operating Officer (COO).

Bombay HC crackdown on Panchayats leads to over 50% reduction in illegal ad hoardings

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

After the Bombay High Court order and government resolution issued to the gram panchayats to refrain from granting illegal permissions to erect ad hoardings, there has been more than a 50% reduction in illegal ad hoardings, according to industry observers.

CRED’s Kunal Shah to join Storyboard18’s Global Pioneers Summit in March

The Global Pioneers Summit 2025 unites top innovators and decision-makers to explore disruptive ideas and foster impactful collaborations. Uncover strategies for overcoming challenges, driving innovation, and creating billion-dollar success stories.

Zerodha CEO claims advertising would have just fattened Google and Meta’s wallets

“If we had advertised, much of our profits would have gone to Google and Meta,” says Nithin Kamath, Zerodha’s co-founder and CEO while explaining the firm’s advertising approach.

Vijay Shekhar Sharma says Paytm’s brand recall, product features will bring back market share

Paytm aims for profitability in next quarter, despite setbacks in UPI market share.

Network18’s power-packed Maha Kumbh coverage captures 200 million+ views

News18 Kumbh's exclusive interview with the viral sensation IIT Baba, whose insights on faith and modernity struck a chord with viewers, has garnered over 50 million views across social platforms.

News18 Kumbh, a digital-first channel launched a month before the festival, is at the forefront of this massive effort. Streaming 24×7 on YouTube and DTH platforms like Den and Hathway, the channel features live streams, ground reports, podcasts, explainers and an exclusive Maha Kumbh documentary, giving audiences a front-row seat to this age-old tradition.

Meta confirms it will continue using fact checkers outside the U.S. ‘for now’

Before the increase, Meta’s executives were reportedly earning total cash compensation that ranked at or below the 15th percentile compared to similar roles in competitor companies.

Company maintains international guardrails as U.S. fact-checkers transition to a community notes system.

FSSAI rolls out comprehensive measures for food safety at Maha Kumbh 2025

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

FSSAI, in collaboration with the Food Safety and Drug Administration, Government of Uttar Pradesh, has deployed 10 Mobile Food Testing Labs, along with food analysts to cater to the different sectors of the Maha Kumbh area. These mobile food testing labs have been conducting on-the-spot testing of food items for adulteration and spoilage.

Mumbai’s DOOH | Martin Sorrell: Strong devours weak, outdoor ad industry clean-up | Martin Sorrell on PM Modi

The Brihanmumbai Municipal Corporation (BMC) considered the wealthiest civic body in India, says that Mumbai, the country's financial hub, has only 1,025 legally authorized hoardings throughout the city. The BMC generates a substantial revenue of approximately Rs 100 crore from the licensing fees associated with these hoardings. (Image Source: LinkedIn)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.