January 2025 – Page 22

Third Wave Coffee appoints Akshat Arora as Marketing Director

Arora in his new role will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels

Before joining Third Wave Coffee, Arora had contributed to the growth of several other renowned brands like Tim Hortons, Bisleri and Jaguar Land Rover.

HCLTech recognized as world’s fastest-growing IT services brand in 2025: Report

The company's brand value saw a significant 17% increase year-on-year, reaching $8.9 billion.

HCLTech’s brand value surges by 17% to $8.9 billion, reflecting strong market performance and leadership in AI innovation.

Maruti Suzuki ropes in Kartik Aaryan as the brand ambassador for Brezza

Maruti Suzuki India Limited (MSIL), announced Bollywood actor Kartik Aaryan as the brand ambassador for the Brezza and launched a new campaign, "More Power to Your Play."

This integrated campaign will be amplified across television, digital, outdoor, and social media platforms, bringing Brezza’s powerful persona to life through diverse storytelling formats.

Mad Over Donuts appoints Gozoop Creative Digital as its brand partner for integrated marketing solutions

As a part of the integrated mandate, Gozoop Creative Digital will execute strategic campaigns to enhance MOD’s brand love and visibility.

From packaging and product development to marketing strategies, Gozoop will provide in-depth, 360-degree solutions that encompass every touchpoint of the brand’s presence.

Lucknow Municipal Corporation to intensify action against unauthorized posters and hoardings

Mayor Kharkwal said that it is important to maintain the city's beauty and prevent these illegal materials from causing harm. (Photo: Unsplash)

As per the media reports, the special drive will target those who have placed posters or painted promotional advertisements on public and government buildings.

Maha Kumbh 2025: Over 45 crore devotees, including 15 lakh foreign tourists, set to attend; 13 akharas participate

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

The Ministry of External Affairs highlights the global significance, anticipated attendance, and economic impact of the upcoming Maha Kumbh 2025 in Prayagraj.

Ola enhances mobility at Maha Kumbh 2025; deploys 1,000 electric scooters at mela ground

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

Ola Consumer has also rolled out additional services to ease travel within Prayagraj, including electric vehicle (EV) shuttles, affordable cab rentals, and dedicated transit options at airports and railway stations, further enhancing accessibility for pilgrims.

Modi’s a great ad man, understands branding, says Sir Martin Sorrell at WEF 2025 in Davos

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Storyboard18 at Davos: In conversation with Moneycontrol’s Chandra Srikanth, Sir Martin Sorrell spoke about PM Modi being a master of marketing, the global ad order and more.

Uttar Pradesh showcases ‘One District One Product’ at Maha Kumbh; aims to boost local artisans

With the event continuing until February 26, the DGCA’s call for rationalisation aims to ensure that air travel remains accessible and affordable for all those traveling to the holy event. (Image courtesy: Firstpost)

The exhibition is expected to generate a turnover of approximately Rs 35 crore, according to a statement from the state government.