January 2025 – Page 12

Govt advertises for new Sebi chief, offers Rs 5.62 lakh salary, 5-year tenure

SEBI has seized Rs 54 crore in ill-gotten gains from Asmita Patel.

According to the advertisement, the next Sebi chief tenure will be five years from the date of assumption of charge or till attaining the age of 65 years of the appointee

DGCA urges airlines to rationalise airfares for Maha Kumbh 2025 travel to Prayagraj

With the event continuing until February 26, the DGCA’s call for rationalisation aims to ensure that air travel remains accessible and affordable for all those traveling to the holy event. (Image courtesy: Firstpost)

The DGCA has also approved 81 additional flights in January, bringing the total number of flights to 132, to meet the growing number of pilgrims and visitors heading to the spiritual event.

Godrej Consumer Products’ ad spend rises 5.32% in Q3, despite 14% decline in profit

GCPL's ad spend increases by 5.32% in Q3

In the December quarter of FY25, GCPL registered a profit of Rs 341.54 crore from Rs 472.58 crore in the corresponding quarter last fiscal.

Maha Kumbh 2025 draws over 110 million devotees in first 14 days; expected to attract over 45 crore pilgrims

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

Looking ahead, Shastri announced that on January 30, a Dharm Sansad would be held, focusing on the nation’s spiritual awakening and the promotion of Hindutva.

AI Chatbot to simplify navigation and services at Mahakumbh 2025

With NCH’s AI-driven, sector-specific analysis, these convergence partners can now act more effectively and efficiently in resolving consumer issues, thereby enhancing consumer trust and satisfaction.

The new chatbot will offer accurate details on parking, food courts and hospitals within one kilometer radius of the user.

CCPA slaps Rs 3 Lakh fine on Vision IAS for misleading UPSC CSE 2020 ad

The CCPA determined that by not disclosing the specific courses attended by each candidate, Vision IAS created a false narrative that all the top performers had succeeded through the same, expensive course.

To date, the CCPA has issued notices to 46 coaching institutes for similar violations and imposed a total penalty of Rs 74.6 lakh on 23 institutes.

Zee’s ad revenue down; Punit Goenka hopes Budget 2025 will revive consumption cycle, spur ad growth

The violation stated reads GST demanded towards excess ITC claimed in GSTR-3B.

Zee’s ad revenue declined to Rs 940 crore. Domestic ad revenue came in at Rs 880 crore, down 10.8 percent YoY as softness in the overall ad environment continued.

Prasar Bharati seeks DAVP-empanelled agencies for advertisement on WAVES OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Prasar Bharati has issued notice inviting all agencies empanelled with the Directorate of Advertising and Visual Policy (DAVP) to advertise on WAVES. The agencies will be given 20% discount on the total business they brought.

World Pickleball League to marginally boost adex; Expected 12mn viewership, Rs 100 crore ad revenue

Experts say brand sponsorships for the World Pickleball League (WPBL) are priced between Rs 9 crore for a three-year deal and Rs 10–12 crore for a five-year partnership, while team sponsorships are estimated at Rs 4 crore per year.