Month: January 2025

2025: Building Learning Organisations, emerging brands, India stack and more…’ says Unny Radhakrishnan, Digitas India

"AI-assisted tools help create targeted content for micro-audiences, improving customer engagement and driving purchases. AI also enables personalised ad messages and visuals tailored to individual consumers at scale, improving advertising relevance," stated Unny Radhakrishnan, CEO, Digitas India.

Unny Radhakrishnan, CEO, Digitas India, on how 2025 will see new brands enter the market across categories and price points and building a learning organisation.

2025 – The Year Of…: Understanding interaction between artist and AI, says Aditya Kanthy of Omnicom Advertising Group

"While AI has made it easier for us to do so many things, it is important to remember that technology is not a replacement for human insight," says Aditya Kanthy of Omnicom Advertising Group.

In 2024, the Omnicom Advertising Group made inroads into emerging categories like EV, healthcare, q-commerce, fintech and gaming.

NIVEA India appoints Siddhartha Juneja as E-Commerce Director

At Flipkart, he played a key role in evolving the Grocery BU strategy across pricing, assortment, merchandizing, and performance marketing, leading to Flipkart’s success in the grocery segment.

Juneja has over 15 years of experience in FMCG and retail and his career spans leadership roles at Mondelez, Flipkart, and Kellogg’s.

Xiaomi India appoints Sandeep Singh Arora as Chief Business Officer

Arora's expertise in leadership roles in product marketing, category management, retail operations and brand strategy is expected to significantly enhance the organization's ability to navigate the evolving market landscape.

Prior to this, Arora was with Samsung India’s Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications.