January 2025 – Page 13

Shark Tank India hits roadblock: High costs, low reach

SonyLIV has claimed that this has seen a remarkable 40% surge in Connected TV (CTV) viewership and 22% more users tuning in to watch as compared to the previous season.

Experts have criticized Sony Picture Network India’s move to limit this season of Shark Tank India only to its OTT platform.

CXO Moves: Exec movements across Coca-Cola India, Parle Products, LinkedIn, Publicis Groupe and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Desmond Nikhil D’Souza, Krishnarao Buddha, Vidhya Srinivasan and Geraldine White)

Executive moves in the world of brands and agencies.

Startup Surge: DPIIT and Apna forge partnership for effective recruitment in startups

With Rs 140 crore in hiring credits, the collaboration aims to fuel growth, create jobs, and streamline recruitment for emerging startups across India.

Parle Products’ Krishnarao Buddha steps down

Krishnarao Buddha, who is an alumni of IIM-Ahmedabad, began his career at Maxwell Apparels, and then moved to Uncle Chipps as deputy product manager. Then, he joined Excelcia Foods as product manager, and then joined Gold Cross.

As the senior category head – marketing, Krishnarao Buddha handled the portfolio of confectionery, snacks, cakes and rusks.

Bookstrapping: Five books to know India better

The masterful Shashi Tharoor describes the many humiliations and hurdles that Ambedkar had to overcome in a society that stigmatized the community he was born into and what he made of himself in the process in 'AMBEDKAR: A LIFE BY DR SHASHI THAROOR', states Reeta Ramamurthy Gupta. (Image Source: Unsplash)

Ahead of the Republic Day weekend, our reviewer Reeta Ramamurthy Gupta lists down five books to read to know India better.

Bhaskar Das Prayer Meet: Ad and media industry leaders unite to pay tribute and celebrate a visionary legacy

From singing his favorite Rabindra Sangeet to his friends and family narrating his larger-than-life stories, the prayer meet held in Mumbai on January 24 was a celebration of the legacy of Dr. Bhaskar Das.

Effie India 2025: Mondelez India and Ogilvy India adjudged as ‘Client of the Year’ & ‘Agency of the Year’

The awards garnered 1,152 entries from 75 agencies.

The Grand Effie was awarded to Leo Burnett India for ACKO General Insurance’s campaign ‘ACKO: Health Insurance Ki Subah Ho Gayi Mamu’.

MeitY extends deadline for public comments on ‘Report on AI Governance Guidelines Development’

Globally, in countries like the United States, the United Kingdom, and Australia, opinion trading apps and websites are classified as wagering platforms and are regulated.

The report for public consultation was earlier open till January 27. As stakeholders sought an extension to meaningfully engage and participate in the consultation process, it now has been pushed to February 27.

UP-RERA urges builders to comply with regulatory guidelines while issuing advertisements for projects

The authority's chairman Sanjay Bhoosreddy has also asked the home buyers to refrain from investing in projects that failed to include RERA registration numbers, website links, unique QR codes, or declaration accounts in their ads, further added the report. (Image Source: Unsplash)

The authority’s chairman Sanjay Bhoosreddy highlighted that all the promotional materials for marketing and sales should compulsorily adhere to the prescribed guidelines in order to avoid the implication of financial penalties.