January 2025 – Page 13

In Meta shake-up, Republican Joel Kaplan to lead global affairs; Nick Clegg departs

Joel Kaplan will work closely with David Ginsburg, Meta’s vice president of global communications and public affairs.

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

Multiple media agencies including GroupM, Publicis, Madison and IPG are testing RoadStar- a measurement system addressing the lack of a standardized currency in the OOH industry.

IOAA will complete census of hoardings across the country in next six months and will circulate the list with stakeholders.

2025: The Year Of…: Meaningful substance and authentic experiences, says Nestle’s Chandan Mukherji

The experience economy has reached new heights, as consumers increasingly seek unique experiences that offer novelty, personalization, variety, shareability, and exclusivity, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication

As generative AI matures, it will become a tool for democratizing creativity, analytics involving complex data sets, and enabling efficient production, says Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication.

MIB budget cut by Rs 675 crore in Union Budget ’24, reveals Parliamentary committee report

In the latest standing committee report, Ministry of I&B was questioned over underutilisation of funds during FY24 (where budget estimate stood at Rs 4692 cr versus the actual expenditure of Rs 4314 cr).

The parliamentary standing committee report on ‘communication and IT’ revealed that the Ministry of I&B had proposed a budgetary expenditure worth Rs 5017.64 crore for FY25 in the last Union Budget, but was allocated Rs 4342 crore.

Doordarshan Network viewership declined to 656.4 mn in 2024; faces acute shortage of staff

At Doordarshan, number of vacant posts has increased from 12420 (in 2023) to 13708 (in 2024).

Latest parliamentary standing committee report revealed Ministry of Information & Broadcasting’s plan to work on program expansion and revenue sharing model to boost viewership of DD channels.

Hiring sees 9% YoY rise in Dec 2024; AI/ML, Healthcare, FMCG drive growth: Naukri

The FMCG sector achieved an 18 percent growth in fresher hiring in December 2024

The advertising/PR/events industry witnessed a 4 percent YoY decline in hiring in December 2024. Besides, the Media & Entertainment industry also saw a 6 percent drop in job activities

Mamaearth-owner Honasa Consumer’s CBO Zairus Master quits

Zairus Master joined Honasa Consumer in August 2021 as Chief Business Officer. He has earlier worked at Hindustan Unilever, Airtel and Nokia.

ZEE Case: SEBI rejects settlement plea; expands probe on ZEEL, Goenka

The market regulator has highlighted that the allegations in the July 2022 show-cause notice will be subsumed with the findings of the further investigation carried out by SEBI.

The regulator has also expanded the scope of the investigation, under which the media firm’s former chairperson, Subhash Chandra, is also under the scanner.

2025: Building Learning Organisations, emerging brands, India stack and more…’ says Unny Radhakrishnan, Digitas India

"AI-assisted tools help create targeted content for micro-audiences, improving customer engagement and driving purchases. AI also enables personalised ad messages and visuals tailored to individual consumers at scale, improving advertising relevance," stated Unny Radhakrishnan, CEO, Digitas India.

Unny Radhakrishnan, CEO, Digitas India, on how 2025 will see new brands enter the market across categories and price points and building a learning organisation.

Regulating online ads, influencer marketing | PM on ONDC, ecomm | Pay DTH subscriber base drops

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

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