December 2024 – Page 31

Protean powers ONDC-compliant ecommerce feature on Waves OTT platform

Leading Fast-Moving Consumer Goods (FMCG) brands Amul and Mondelez are now advertising on Prasar Bharati's over-the-top (OTT) platform, WAVES.

This ONDC-compliant buyer application, powered by Protean, will enable Waves’ users to browse and buy products, across categories live on the ONDC network, while enjoying their favourite movies or TV shows.

WPP appoints Accenture’s Prashant Mehta as MD for Global Delivery Centre

Bringing extensive experience in the digital transformation, Prashant Mehta previously served as Global Managing Director of Global Assets at Accenture Song, where he spearheaded the adoption of generative AI strategies. (Image source: LinkedIn)

Prashant Mehta is an experienced digital transformation expert and joins WPP from Accenture, where he was Global Managing Director of Global Assets at Accenture Song, responsible for its generative AI-led asset strategy, delivery, and adoption.

Indian retailers urge GST council to reject GST rate rationalization recommendation

Indian Sellers Collective has identified five immediate fall-outs which will hurt the business environment.

The sellers body believes that a new fifth GST slab of 35% and pricing-based rate structure will materially and fundamentally alter the country’s GST framework with devastating outcomes.

India’s e-learning sector loses Rs 2,000 crore to piracy: Report

In 2024, 54.2 percent of people preferred long-format videos

Over the past six months, VdoCipher blocked 120,000 piracy sessions and over 13,000 unique IPs, identified over 1,100 hackers, and detected and blocked over 700 websites/apps with advanced piracy attempts. It also initiated legal action against more than 20 pirates. 

Renault India’s VP – Sales & Marketing Sudhir Malhotra steps down

Malhotra began his career as an executive at DCM Toyota and went on to work across Daewoo Motors India, Honda Siel Cars India and General Motors.

In early 2025, Francisco Hidalgo Marques, who is the managing director of the Dacia brand in Spain and Portugal will succeed him as the sales and marketing head.

TikTok takes Canada to court over dissolution order

TikTok Live is intended for content creators to interact with their audience in real-time, but the platform’s safety measures have been criticized for being insufficient.

Chinese-owned platform calls government action “unreasonable” and “driven by improper purposes,” seeks to overturn forced shutdown of Canadian business.

P&G India appoints Rohini Venkateswaran as Chief Sales Officer

An alumnus of SP Jain Institute of Management, Mumbai, Rohini Venkateswaran currently serves as the Vice President & Country manager Procter & Gamble Gulf - East Gulf & Sales Strategy Gulf. In her current role, Venkateswaran is responsible for 5 countries in Gulf- Kuwait, Oman, Bahrain and Qatar as General manager and UAE as overall sales strategy leader.

Rohini Venkateswaran, whose role will be effective beginning January 1, will be taking over the role from Sairamana Ponugoti.

Month: December 2024