November 2024 – Page 38

ED raids premises of sellers using Amazon, Flipkart platforms

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The searches are being conducted in connection with the Enforcement Directorate (ED)’s probe into allegations of violation of foreign investment rules.

MoHFW infringing powers of MIB, OTT platforms oppose non-skippable anti-tobacco ads

As part of the long-term vision for nurturing creative talent, a Memorandum of Understanding was signed between the Ministry of Information and Broadcasting (MIB) and the Maharashtra government.

Stakeholders have also expressed concern over the heavy compliance burden on OTT platforms. To meet the amendment’s requirements, platforms would need to edit extensive amounts of content.

OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.

Emami’s ad spend drops 35.45% in Q2, net profit rises 30.8%

Emami's EBITDA jumped by 8 percent to Rs 339 crore in Q3

The maker of Zandu, Navratna, and other personal care brands booked a profit of Rs 214.10 crore in Q2 FY 25 compared to Rs 163.58 crore in the corresponding quarter of last fiscal year.

Kamala Harris campaign spends $1.4 billion on ads in unsuccessful bid against Donald Trump

Despite the substantial financial push, the Democratic campaign ultimately fell short, with former President Donald Trump clinching a return to the Oval Office. (Image source: Fortune)

Democratic campaign trails after spending $1.4 billion on ads, outpacing GOP by $460 million in historic election.

Pandit Ad Wars | IT firms report stable attrition | Sandeep Sangwan appointed as Castrol’s Global CMO

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

GCPL on the lookout for ‘cost-efficient’ media agency

GCPL's ad spend increases by 5.32% in Q3

With an account worth over Rs 700 crore, Godrej Consumer Products told Storyboard18 that the company is seeking an agency partner that can drive cost efficiencies.

FCB/SIX India announces elevations across senior leadership

From its launch in 2023, FCB/SIX India grew its team threefold to 170 kinnectors. The agency has also onboarded several Indian and global clients, including Crompton, SBI, Polycab, Amazon, HDFC Bank, Plum, Aditya Birla Capital, ZF Aftermarket, among others. (From Left to Right: Salman Shamsi, Dhruv Shah, Ankit Banga and Anmol Dang)

Dhruv Shah has been elevated to Senior Vice President – CX, while Anmol Dang takes on the role of Vice President – Media (West). Salman Shamsi has been elevated to Associate Vice President – Brand Reputation Management.

Croma appoints Shibashish Roy as chief executive officer

Shibashish Roy, Chief Executive Officer (CEO)

The decision is an outcome of planning process in the organization with the imminent retirement of the present Managing Director and CEO, Avijit Mitra in March 2025.