November 2024 – Page 36

Swiggy and Zomato eye new frontiers in diversification

The NRAI expressed his strong disapproval of the aggregators' new moves, calling them a betrayal of trust.

As food delivery giants expand into new services, Swiggy and Zomato introduce innovative offerings to capture broader markets and outpace competition.

Prasar Bharati invites program proposals from ‘Creative Minds of Tomorrow’ for digital, linear platforms

The 86th online e-auction was held from March 4, 2025 onwards.

Prasar Bharati has proposed 32 programs that would appeal Gen-Z from Creative Minds of Tomorrow (CMOT)– a novel talent initiative was launched by the Ministry of I&B and the National Film Development Corporation (NFDC).

‘We prefer doing L&M deals in the domestic market,’ says Saurabh Kalra of McDonald’s

As of June 2024, the chain operated 403 restaurants across 66 cities. Of these, 92% featured McCafés, 86% were Experience of the Future (EOTF) locations, and 20% included drive-thrus.

The quick-service restaurant (QSR) chain plans to open approximately 580 to 630 restaurants by December 2027, averaging 40 to 50 new locations annually.

WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon

WPP scales up investment in India with new Chennai campus

‘Brand is built by product, not by pricing’: Ola boss Bhavish Aggarwal

Ola Electric CEO Bhavish Aggarwal

According to the Q2 earning call of Ola Electric, the gross margin for the auto segment stood at 20.6 percent flat on a quarterly basis whereas year-on-year basis it was 12 points up

More sparkle for less: Lab-grown diamonds transform wedding jewellery choices in India

Wedding venue costs have risen significantly, with the average cost of a wedding venue now around 6 lakhs. (Image: aenl-weddings-godhydmIwgc via Unsplash)

Indians are warming up to lab-grown diamonds for weddings. While the country’s gems and jewellery market is close to $80 billion, only 5 percent market share is in diamond jewellery.

CXO Moves: Exec movements across Xiaomi India, Castrol, Publicis Media, SPNI and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between.(Representational image via Unsplash)

Executive moves in the world of brands and agencies.

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

After more than 35 years, we still remember this ad as it dealt with a grave matter like dowry with a light touch and catalysed the trend of film stars starring in ads. (Stills from the ad)

Pan Parag’s famous ‘Baraati’ ad saw the presence of thespians Shammi Kapoor and Ashok Kumar. Storyboard18 reached out to the creative team, who talked about how the ad came to be.

Bookstrapping: The Essentials of World Religions

With specific chapters dedicated to the origin and ethos of the major religions, Sastry says that any accurate description of the Gods is not possible. In essence, God is the doer and creator, fearless, without hatred, beyond time, yet manifest, unborn, self-existent. How have we misinterpreted such divinity to our own peril, discombobulating a whole populace to choose violence in defense of that which cannot be comprehended, let alone defended by humans, stated Reeta Ramamurthy Gupta in her review. (Image source: Amazon)

In one of the Bookstrapping insights by Reeta Ramamurthy Gupta, it is revealed that social norms such as modes of dress and food are not the core of any religion. The ideology and the teachings are. Religions differ either in their emphasis of a certain practice or a few philosophical and theological issues.

State expectations, be clear about outcomes: Roshni Das of Intel

Roshni Das, Vice President, Global Marketing (Innovation) & India Region CMO, Intel Corporation, talks about burnout, her work, the life hacks she swear by and the advice she has for GenZ marketers, in a conversation with Storyboard18.