Month: November 2024

GCPL on the lookout for ‘cost-efficient’ media agency

Godrej Consumer Products Limited (GCPL) Q2 FY 2025 consolidated net profit grew by 12% year-on-year

With an account worth over Rs 700 crore, Godrej Consumer Products told Storyboard18 that the company is seeking an agency partner that can drive cost efficiencies.

FCB/SIX India announces elevations across senior leadership

From its launch in 2023, FCB/SIX India grew its team threefold to 170 kinnectors. The agency has also onboarded several Indian and global clients, including Crompton, SBI, Polycab, Amazon, HDFC Bank, Plum, Aditya Birla Capital, ZF Aftermarket, among others. (From Left to Right: Salman Shamsi, Dhruv Shah, Ankit Banga and Anmol Dang)

Dhruv Shah has been elevated to Senior Vice President – CX, while Anmol Dang takes on the role of Vice President – Media (West). Salman Shamsi has been elevated to Associate Vice President – Brand Reputation Management.

Australia announces ban on social media for kids under 16

This measure is part of a broader strategy by Albanese's center-left Labor government to tackle the growing influence of technology giants, which have been linked to a rise in misinformation and mental health issues among young people.

In a decisive move to shield the younger generation from the perils of social media, Prime Minister Anthony Albanese unveils new legislation, placing the onus on tech giants to enforce strict age limits.

Sandeep Sangwan appointed as Global CMO for Castrol

With an impressive background spanning over 20 years, Sandeep Sangwan previously held leadership positions in sales, marketing, and P&L delivery at Gillette and P&G across India, the Middle East, China, and Europe. (Image source: LinkedIn)

Former Castrol India MD to lead global marketing, as Michelle Jou welcomes successor Kedar Lele for India operations.

Truecaller appoints Rishit Jhunjhunwala as new CEO

Rishit Jhunjhunwala has been with Truecaller since 2015 and currently serves as the chief of products and managing director of the company's India division.

Rishit Jhunjhunwala is set to assume his new position at Truecaller on January 9, following the departure of the current CEO, Alan Mamedi.

Instagram to use AI tools to identify underage users’ age misrepresentation

Known as the “adult classifier,” this AI system will analyze various elements within a user’s profile—including their follower list, interactions, and “happy birthday” posts from friends—to estimate the user’s real age.

Meta’s new “adult classifier” will push underage users into restricted profiles, responding to increasing regulatory scrutiny on teen safety.

Sharan Hegde’s 1% Club lays off 15% workforce amidst cost-cutting measures

In his LinkedIn post, Hegde acknowledged the challenges of rapid growth, stating, "Needless to say, when you grow at such a lightning speed, you are bound to make some mistakes with hiring and redundant expenses." This round of layoffs marks the company's first cost-cutting measure since its inception.

In a LinkedIn post, Hegde explained that the layoffs were a result of “some mistakes with hiring and redundant expenses” during the company’s growth phase. He also hinted at the potential impact of AI-led automation on certain roles within the organization.

ThinkROI wins Mr.DIY digital mandate

The partnership between ThinkROI and Mr.DIY aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market.

The digital agency ThinkROI will help scale the Mr.DIY brand, with an improved presence, a greater recall value, and higher favourability from the Indian audiences.

Published
Categorized as Digital Tagged