According to the Q2 FY25 balance sheet, NDTV’s standalone marketing, distribution, and promotional expenses were at Rs 33.57 crore
Month: October 2024
Research reports are not ads, clarifies SEBI
SEBI has clarified that research reports are not classified as advertisements unless they specifically promote products or services provided by the research analyst.
Patanjali scales up ad spend to Rs 130 crore in Q2 FY25, net profit rises to 21.38% YoY
Patanjali Foods, which roped in several celebrities, including Shilpa Shetty, Shahid Kapoor, and Khesari Lal Yadav, for Nutrela-branded soya chunks and edible oils, has spent more than Rs 185 crore so far in FY25
YouTube focuses on shopping in India; launches YouTube Shopping affiliate program
Flipkart and Myntra have been using video commerce over the past few years and have received positive response from creators and customers alike.
Share bomb hoax threat data, government tells social media platforms
The government has also asked top multinational technology conglomerates to cooperate with it in helping identifying those behind such hoax calls, saying this involves public good.
Purpose has become a very important element in marketing: Mohit Joshi of Havas Media
Speaking at Storyboard18’s Power of Purpose: Sustainability Edition, Mohit Joshi, Chief Executive Officer, Havas Media talks about agencies and brands that deliver innovative, relevant, and scalable ideas intertwining purpose with profit to create a lasting impact on consumers’ lives.
Atsushi Takase to take charge as MD at Mitsubishi Electric India
Takase will focus on enhancing operational excellence and sustainable growth at MEI. His mission is to effectively leverage the integrated operations of MEI to addresses social issues through its business while aligning with the “Make in India” initiative.
Mitali Srivastava Hough moves on from McCann Worldgroup to pursue new ventures
Mitali Srivastava Hough hinted at her intent to mentor her creative consultancy – The Equal Agency and continue advising various other agencies.
Blinkit launches EMI option for purchases over Rs 2,999
The EMI feature will be available on nearly all products, excluding gold and silver coins, making larger orders more accessible to consumers who increasingly rely on quick commerce for grocery and household items.
Radio City reports revenue of ₹54.82 crore for Q2 FY25, YoY revenue up by 4.5%
Despite a drop in revenue compared to Q1 FY25, Radio City’s income shows a year-on-year increase, reflecting steady growth in the radio broadcasting sector.