October 2024 – Page 31

Back to traditions: Dry fruit, the evergreen choice for gifting in festive seasons

Vimmi Sud, Director at VSD Foods Private Limited

Vimmi Sud, Director at VS Dryfruit Mart told Storyboard18 told Storyboard18 that corporates also prefer gifting products that are both healthy and wholesome. She added that companies look at options like mithai (sweets) and chocolates but eventually land on tried, tested and traditional options for gifting

DoT urges TRAI to bring pesky callers under regulatory mechanism: report

Both DoT and TRAI have been taking collaborative measures to enhance the experience of telecom users.

The Department of Telecommunications (DoT) is seeking the Telecom Regulatory Authority of India to regulate telemarketers, and foster accountability of telemarketers alongside telecom operators and curb pesky callers.

BCCI also considering Singapore as an option for IPL 2024 mega auction

While Singapore has emerged as a new contender, Saudi Arabia remains firmly in the running, with locations such as Riyadh or Jeddah under serious consideration.

With the IPL 2024 mega auction approaching, the BCCI is exploring international venues, including Singapore and Saudi Arabia, as potential hosts for the high-profile event. The auction is expected to be a two-day affair held late in November.

National Broadcasting Policy 2024: MIB’s call for stakeholders’ inputs met with silence

Organisations like the Indian Broadcasting And Digital Foundation (IBDF), The Media Foundation (TMF) and the National Association of Software and Service Companies (NASSCOM) criticised the inclusion of OTT platforms.

Krutrim’s Business Head & VP Ravi Jain steps down

As the head of strategy at Ola Electric, Ravi Jain led strategy for the Ola Group -- new business development, M&A, partnerships, technology strategy.

Previously, Ravi Jain headed Ola Electric as head of strategy.

Storyboard18 – Power Of Purpose | Offshore gambling firms bet big for T20 Women World Cup | MIB Secretary Sanjay Jaju on AVGC

A gathering of purpose-driven minds at Storyboard18 and Network18 Group's Power of Purpose: Sustainability Edition, impactful stories, and pivotal conversations set the agenda for a sustainable future. The evening was graced by prominent industry leaders and key policymakers. (Clockwise: Rohit Kapoor, Alok Lall, Sanjeev Bikhchandani and Chirag Paswan)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Govt advocates for gamification in school curriculum to boost learning

Union Minister of State for Education Sukanta Majumdar

‘Gamification can revolutionize traditional learning methods by making education much more attractive for students, making complex subjects more accessible and engaging for students and encouraging critical thinking,’ Union Minister of State for Education Sukanta Majumdar said

Elon Musk drops Unilever from X’s antitrust lawsuit, reaches agreement on brand safety

In April, Unilever announced scaling back environmental and social pledges.

A lawsuit accused the World Federation of Advertisers and group members Unilever, CVS Health, and Dansih renewable energy firm Orsted of conspiring to withhold ‘billions of dollars in advertising revenue’ from X

AVGC expected to become $30 billion industry in 4-5 years, says MIB Secretary Sanjay Jaju

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

“Currently, the AVGC segment is $3 billion industry and we expect it to become $30 billion industry in coming 4-5 years. The segment currently has three lakh professionals. In future, we expect AVGC sector to create employment opportunities,” Jaju said.