October 2024 – Page 32

DS Group awards social media & performance marketing mandate to Brand Catapult for Läderach India

Announcing the appointment, Sanskriti Gupta, Läderach India, said, "Läderach India is thrilled to award its social media and performance marketing mandate to Brand Catapult. DS Group's partnership with Läderach highlights the dedication of delivering exceptional experiences to Indian consumers with focus on quality which was understood well by the Brand Catapult team. We are confident that their ability to craft engaging and impactful content will help us connect with a broader audience and share our passion for high-quality chocolates." (Image source: DLF-Emporio)

This was done post an extensive multi-agency pitch and a rigorous selection process.

82.5 Communications wins creative mandate for De Beers Group

82.5 Communications will not only craft compelling advertising but also develop strategies to enhance retailer communications and drive real business impact across the jewellery category.

Agency to spearhead campaigns that ignite passion for natural diamonds in India.

Global PC market resilient in Q3 2024 with 1% YoY growth amid replacement cycle

The increasing adoption of artificial intelligence (AI) PCs, featuring cutting-edge CPUs from AMD and Intel, is expected to further fuel market growth in the coming quarters. (Image source: Unsplash)

Despite slowing demand in China and Europe, the global PC market sustained steady growth in Q3 2024, with shipments rising by 1% year-over-year. The market anticipates further momentum as replacement demand accelerates before Windows 10 support ends, and AI-powered gain traction.

Servify grows revenue by 23.6% in FY24, slashes losses by 59%

Servify's operation grew to Rs 755 crore in FY24

Servify’s income from mobile handsets and spare parts grew by 66 percent, reaching Rs 91 crore, during the same period

Gulf Oil Lubricants unveils new movie-based campaign, showcasing ‘together we are unstoppable’ tagline

"The genesis of the ad has been our journey as a brand. We've been a brand with a human touch, I would say. As you know, the category is very low involvement, mid-involvement, a lot of rationale behind buying lubricants. But human connect is always what people want to see. And, together we are unstoppable is about that – the challenge, the emotions, the passion," stated Ravi Chawla, MD & CEO of Gulf Oil Lubricants India. (Stills from the campaign)

To explore the inspiration behind the campaign and Gulf Oil’s strategy for making it a lasting success for both brand recognition and business growth, CNBC-TV18 interviewed Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, and Amit Wadhwa, CEO of Dentsu Creative Group.

Mahindra Logistics unveils its new brand identity

Rampraveen Swaminathan, CEO & MD, Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to- end logistics solutions for our customers."

It symbolizes the company’s deep association with customers, focussing on building customised solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

Kuku FM doubles revenue in FY24, marketing costs remain high

Kuku FM reported Rs 88 crore of revenue in FY24

Kuku FM has reportedly allocated over 50 percent of its total cash burn to advertising and marketing which stood at Rs 102 crore in FY24– an 8.5 percent rise from FY23

Licious acquires My Chicken and More for Rs 200 crore in strategic expansion move

In terms of competition, Licious primarily faces competition from Amazon-backed FreshToHome, which has raised around $290 million.

Bengaluru-based meat and seafood startup Licious, backed by Temasek, has made a strategic move to acquire My Chicken and More for Rs 150-200 crore, enhancing its offline presence in the competitive meat market. This acquisition is a key part of Licious’s strategy to tap into the growing customer base that prefers physical stores.

Storyboard18 – Power Of Purpose: Mapping out the path to a sustainable future

A gathering of purpose-driven minds at Storyboard18 and Network18 Group's Power of Purpose: Sustainability Edition, impactful stories, and pivotal conversations set the agenda for a sustainable future. The evening was graced by prominent industry leaders and key policymakers. (Clockwise: Rohit Kapoor, Alok Lall, Sanjeev Bikhchandani and Chirag Paswan)

Storyboard18 and Network18 Group’s Power of Purpose: Sustainability Edition dialogues will take place on October 18 in New Delhi. Hear voices from across the spectrum – policy makers to India Inc leaders to frontline change-makers across generations, share insights and impacts that matter.

BFSI sector’s ad volumes see 37% increase in print in H1 FY24

BFSI ad volume saw a drop in the radio medium in H12024, according to the TAM Adex report. (Representative Image: Erik Mclean via Unsplash)

The banking, financial services, and insurance sector’s ad volumes saw a 14% increase on TV, and 17% in digital but a drop of 2% on radio, compared to the first half of fiscal year 2023.