September 2024 – Page 19

E-comm boom fails to deter big brands from investing in brick-and-mortar stores

Physical stores remain the preferred choice for apparel shopping, according to a survey by LocalCircles this year. (Image Unsplash)

Despite the e-commerce boom, big apparel and lifestyle brands continue to invest in brick-and-mortar stores. The D2C lifestyle retailers are choosing omnichannel routes by expanding their stores as customers want the ‘touch and feel’ experience

Most Valuable Brands: Zomato fastest riser, 100% growth in brand value in Kantar’s BrandZ report

Zomato (at number 31 with a brand value of $3.5 bn) is this year’s fastest riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year, according to the Kantar BrandZ report.

TCS remains the country’s most valuable brand for the third straight year in the new Kantar BrandZ report. Soumya Mohanty, MD & CCO and Deepender Rana, Executive MD at Kantar tell Storyboard18 how Indian brands lag in creating meaningful differences & building long-term brand equity versus global counterparts.

Anna Sebastian Perayil death: Centre launches probe into the death of EY employee

Anna Sebastian Perayil, 26, passed away in July due to toxic work culture

Anna Sebastian Perayil’s mother, Anita, has accused EY of exploiting her daughter, leading to her death. Anita wrote an email to EY India CEO Rajiv Memani, detailing how her daughter’s health deteriorated after joining EY in March.

EY Chairman responds to backlash over workplace culture after Anna Sebastian’s death

EY faces severe backlash over its workplace culture following the death of its 26-year-old employee Anna Sebastian Perayil due to workload. Image of Rajiv Memani.

Anna was an audit and assurance executive at Ernst & Young, Pune. She passed her CA exam in November 2023 and joined EY Pune on 19 March 2024. However, four months later, on July 20, Anna passed away

Tata-owned bigbasket forays into electronics, to deliver iPhone 16 in 10 minutes

Bigbasket's BB Now has been in operation for approximately two and a half years but it intensified its operation last year due to the surging demand for rapid deliveries

The company has plans to deploy 500-600 dark stores nationwide and link them with its warehouses to streamline delivery of both popular grocery items and non-grocery products

Major IPTV piracy ring busted in Dubai | AVGC sector applauds govt nod | Noise’s Gaurav Mehta joins Rukam Capital as Operating Director

Additionally, it ordered PayPal Payment Private Limited to freeze the account of the King's app owner.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Wondrlab acquires influencer marketing platform OPA

OPA collaborates with over 300,000 influencers and 500+ brands including Nykaa, Vero Moda, Purplle, Sugar, Plum, etc.

This marks Wondrlab’s second strategic acquisition in the influencer marketing space and its sixth overall.

Clinic Plus’ Beti Bann Ke Aana’ campaign celebrates the gift of a girl child

UN data reveals that over 2,000 female fetuses are aborted every day due to illegal sex-selective practices. This statistic underscores the unfortunate perception that girls hold less value, added the company. (Still from the ad film)

Through the campaign, Clinic Plus tackles a deeply ingrained societal issue – the preference for male children over female. With its message of ‘Wish for a Girl Child’ or ‘Beti Bann Ke Aana,’ Clinic Plus hopes to spark a shift in cultural attitudes, encouraging families to celebrate the arrival of daughters with the same joy and enthusiasm.