September 2024 – Page 12

Surrogate ads draft rules | Festive season to boost AdEx | Brands splurge on influencers

The public draft for the new rules of surrogate advertising concerning the alcohol-beverage industry by the Department of Consumer Affairs has been finalized (Image: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

FSSAI issues show cause notice to ghee supplier for Tirupati temple over adulteration allegations

Last month, the Food Safety and Standards Authority of India (FSSAI) directed all States and Union Territories (UTs) to step up surveillance on Dairy Analogues as a measure to prevent food adulteration and mislabelling.

A R Dairy, a supplier of ghee to the Tirumala Tirupati Devasthanams, has been asked to respond to claims that its ghee failed safety standards or face licence suspension.

Festive season boosts demand for gig workers, employers plan to hire 10 lakh workers

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

Employers prefer gig workers with 1-5 years of experience. Only 10.7 percent of surveyed employers were open to hiring gig workers with no prior experience

Amazon boosts influencer commissions ahead of festive sales

The AGIF, one of the largest shopping events in India, is set to commence on September 27, with a special 24-hour early access for Prime members.

With the festive season approaching, Amazon enhances its commission structure for influencers, aiming to drive engagement and sales across key product categories.

India pushes to bring online gaming companies under stricter framework at FATF

The nature of quick commerce— high frequency, hyper-local targeting, impulse buys—makes it ideal for performance marketing. But it’s also what opens the floodgates to fraud. (Image source: Unsplash)

At the Financial Action Task Force (FATF) in Paris, India is pushing for the inclusion of online gaming companies under the ambit of anti-money laundering or countering the financing of terrorism framework.

88% of Indian organizations open to global hiring for AI roles: Report

80 percent of the Indian organizations said that high salary expectations have deterred them from hiring AI talent (Photo: Unsplash)

According to Deel report, 80 organizations said that high salary expectations have deterred them from hiring AI talent. On the other hand, 56 percent of the respondents cited fierce competition from other companies as a significant challenge in attracting AI talent.

Wondrlab bags the brand mandate of Blue Heaven

Jayanti Choudhary, head of marketing at Esme Consumer, Retail stated, “As we embark on this new chapter for Blue Heaven, it was important for us to partner with a creative agency that understands our journey and vision. Wondrlab’s innovative approach and deep consumer insights make them the ideal partner to help us engage with a younger, more dynamic audience.” (Image source: LinkedIn)

This partnership will debut with a soon to be unveiled festive campaign.

Month: September 2024