September 2024 – Page 13

Netcore Cloud appoints Siddharth Gopalkrishnan as chief operating officer

In his new role, Siddharth will focus on building next-generation propositions around customer engagement, retention, and personalization while refining the company’s go-to-market strategies.

An IIM Bangalore alumnus, Siddharth brings over 16 years of experience from McKinsey & Co., where he led digital initiatives across multiple sectors including ecommerce, automotive, financial services, healthcare, and consumer goods.

One MobiKwik Systems get Sebi’s nod for IPO

Sebi gives green signal to MobiKwik to float an IPO

MobiKwik will allocate the raised funds for expanding its business (Rs 250 crore), for growth in the payment services sector, for investment in data in machine learning, AI, and technology (Rs 135 crore each), for capex related to payment devices (Rs 70 crore), and the remaining amount for general corporate purposes.

National Consumer Helpline issues Rs 1 crore refund to aspirants/ students of various coaching centres

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

Secretary of Department of Consumer Affairs Nidhi Khare said that the government is dedicated to safeguarding the rights of consumers, especially students who invest their precious time and resources in pursuing their dreams.

Telegram shifts stance on user data, will share IP addresses and phone numbers with authorities

Telegram maintains that it answered all of eSafety's queries last year and insists that the penalty, based solely on response timing, is both unfair and disproportionate.

Telegram’s CEO Pavel Durov announces the platform will comply with legal requests for user data, following his recent arrest in France on serious charges.

Lenovo’s CMO Emily Ketchen discusses global marketing trends and India’s growing market potential

As Lenovo continues to adapt to global media disruptions, Emily Ketchen’s insights highlight how India’s dynamic and youthful market will play a critical role in shaping the company's future strategy. (Still from the video)

As Lenovo continues to adapt to global media disruptions, Emily Ketchen’s – Global Chief Marketing Officer and Vice President of Lenovo – insights highlight how India’s dynamic and youthful market will play a critical role in shaping the company’s future strategy.

50% brands increased influencer marketing spends upto 10x in 2024

As AI infiltrates every layer of influencer marketing; from engagement manipulation to full-fledged AI influencers —the industry is at an inflection point. Will brands continue to chase numbers, or will they finally prioritize authenticity over appearance?

Influencer marketing will soon become an industry worth Rs 10,750 crore by 2027, according to the latest report by Influencer.in. The report also notes despite the increase in spending, creators witness budget constraints and restricted creative freedom.

FM Nirmala Sitharaman calls for stress management education amid outcry over EY employee’s death

Notably, last week, the offices of Dentsu, Omnicom, Havas, Madison, IPG, GroupM, Publicis and industry bodies AAAI, ISA, and IBDF were raided over allegations of media cartelization.

Union Finance Minister, Nirmala Sitharaman urges educational institutions to teach resilience and mental well-being as Congress slams her for “victim-blaming” following the tragic death of a young accountant.

Draft on surrogate ads guidelines by September-end; no blanket ban on brand extensions

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

The Ministry of Consumer Affairs held a closed-door meeting on draft guidelines on surrogate advertising concerning alco-bev industry with ASCI and a few ad agencies.