August 2024 – Page 45

Tata Tea Premium taps into regional sentiments with new ad campaigns

Tata Tea Premium, the tea brand from Tata Consumer Products has launched 3 new films under the aegis of its hyperlocal marketing strategy.

These films have been crafted by Mullen Lintas.

Netflix India appoints Mahima Kaul as director – public policy

In her previous role Mahima Kaul led dating app Bumble's public policy work in the Asia-Pacific region. (Image: LinkedIn)

Previously, Mahima Kaul led Bumble as director – public policy for the APAC region.

Lulu Raghavan elevated to president for Landor APAC

In the new role, Lulu Raghavan will remain based in Mumbai and report to Christian Schroeder, Global President of Landor.

NSDC, Britannia join hands to empower women entrepreneurs

The program has been launched with the introduction of complimentary self-learning basic entrepreneurship courses available in multiple languages on the Skill India Digital Hub (SIDH).

This initiative aims to empower approximately 25 lakh women across India, providing them with the skills, knowledge, and resources needed to start and grow successful businesses.

Amara Raja and Ather Energy partner for EV battery development

The overall share of EVs in India's auto market rose to 6.38% in 2023 from 1.75% in 2022, Bharat Lab report mentioned.

As part of this agreement, Amara Raja will collaborate with Ather to develop and supply NMC (Nickel Manganese Cobalt) and LFP (Lithium Iron Phosphate) Lithium-Ion and other advanced chemistry cells.

Star India terminates $1.5 billion worth ICC sub-licensing deal with Zee

Star India, on September 16, filed a 'statement of case' before London Court of International Arbitration (LCIA) in which it declared termination of the alliance agreement and sought the damages in the now-terminated ICC TV rights deal case, from Zee.

The now-terminated deal would have granted Zee exclusive television rights to major ICC men’s events, including two ICC Men’s T20 World Cups (2024, 2026), the ICC Men’s Champions Trophy (2025), the ICC Men’s Cricket World Cup (2027), and key ICC U-19 events.

Govt consulting stakeholders on framing fresh legislation to combat deepfake menace

The Ministry of Electronics and Information Technology (MeitY) has emphasised on notifying current IT rules and introducing fresh legislation that will mandate social media platforms to tackle the menace of deepfakes. Ministry has further pushed digital intermediaries to act fast on deepfake grievances received.

Corporate Communication Salaries: 45% fall between Rs 22.5-Rs 62.5 lakh, reveals report

The starting salaries for in-house communications roles for freshers are typically around Rs 5.3 lakh-5.8 lakh

The median in-house salaries increase with experience, with an average factor of roughly Rs 2.3 lakh for every year of experience.

Ad revenue to surge by more than 30 percent during festive season: Spotify

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

According to Comscore report, Spotify India had around 55 million monthly active users (MAUs) in 2023, reaching 80 million MAUs in 2024.

‘Nikhil Kamath’s funding is lying as an FD’: The 1% Club co-founder Raghav Gupta

Raghav Gupta, co-founder, The 1% Club

In an exclusive chat with Storyboard18, The 1% Club’s co-founder Raghav Gupta revealed ambitious plans to expand their offerings, catering to the evolving demands of their members. It plans to tap into its learners client base to diversify financial services.