Month: August 2024

Brand tax explained | Big salary gaps in Indian communications | Meta and Google bend ad rules

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ghatkopar hoarding case: Bombay HC finds no merit in claims of Ego Media owner, dismisses plea

Bhavesh Bhinde, director of Ego Media Pvt Ltd, which erected the Ghatkopar hoarding that claimed 17 lives after it crashed on a petrol pump on May 13, moved the sessions court seeking discharge from the case.

The Court said that there was no impairment in the mandated procedure, no legal infirmity in remand orders, and no merits in the contention that his arrest was illegal.

TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU

This is the first case the EU regulators close under the DSA, 105 days after the opening of the proceedings. (Image: Unsplash)

To comply with the Digital Services Act, TikTok has committed to permanently withdraw TikTok Lite Rewards programme from the EU after concerns were raised by the Commission in formal proceedings opened against TikTok on 22 April.

Meta and Google bend ad rules; worked with Publicis-owned Spark Foundry in ‘secret ad deal’ to target minors

The tech giants first tested the campaign in Canada this year and then took it to the US, with plans to launch the campaign in other international markets. (Image: solen-feyissa via Unsplash)

The alleged deal also violated the policies against the circumvention of guidelines, or “proxy targeting”.

GMR Sports appoints Satyam Trivedi as chief executive officer

Prior to his stint at RSPG Sports, Trivedi held a leadership position at Adani Sportsline for over a decade.

In a LinkedIn post expressing his excitement about the new position, Trivedi described joining GMR Sports as “stepping onto the pitch as the new skipper”. He highlighted the familiarity with many team members and the warm welcome he has received from the promoter family.

Pidilite Industries targets double-digit volume growth in consumer and B2B segments

"Our investments in emerging India, as we call it, whether it is rural or small town India – our Pidilite ki duniya initiative, we now have 14,000 Pidilite ki duniya in villages below 15,000. We've now got 28,000 villages under direct coverage, with the population below 10,000. So whether it is sales and distribution, whether it is innovation, each of our divisions has launched a range of products," said Bharat Puri. (Image: Fevicol ad)

“We’ve got a whole range of innovations. We’ve got the supply chain in place, and therefore the Fevicol elephant has kept marching on with hope,” said Bharat Puri, MD of Pidilite Industries.

BCCI invites applications for marketing leadership role

While Singapore has emerged as a new contender, Saudi Arabia remains firmly in the running, with locations such as Riyadh or Jeddah under serious consideration.

The GM Marketing will be responsible for developing and implementing the overall marketing strategies of the BCCI.