August 2024 – Page 16

Amul tops as the world’s strongest food brand: Brand Finance report

The report highlighted that the food and beverage sector has seen a four percent decline in brand value this year, totalling around USD268 billion. This is due to consumers favouring smaller, private label brands over big names for unique, personalised products. (Still from an ad)

Amul, which scored Brand Strength Index (BSI) score of 91.0 out of 100 and an AAA+ rating, its brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics, stated the Brand Finance’s Food & Drink 2024 report.

GE Power India’s Prashant Jain resigns as MD

GE Power India Ltd. (GPIL) announced on Wednesday that Prashant Jain's resignation would be effective from the close of business on August 31, 2024.

Prashant Jain steps down as Managing Director of GE Power India Ltd. after a tenure marked by strategic initiatives, with Puneet Bhatla set to take the helm from September 1, 2024.

547 mn OTT users but active paid subscriptions stagnant at 100 mn: Ormax report

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

The average number of platforms subscribed to per paying audience member has come down in 2024, highlighting the waning need among audiences to subscribe to too many platforms, according to Ormax report.

PepsiCo appoints Mark Kirkham as Senior VP – marketing, Pepsi & sparkling brands

Mark Kirkham began his journey at FitzGerald Communications and went on to work across Ovum, Forrester Research, ACNielsen and Procter & Gamble. (Image source: LinkedIn)

As the SVP and CMO, Mark Kirkham was responsible for creative, innovation, and marketing strategy across PepsiCo’s international beverages portfolio; including brands such as Pepsi, 7UP, Mirinda, Rockstar Energy, Mountain Dew, Gatorade, Aquafina, and Bubly.

Open internet becomes hub for premium content as 76% of Indian consumers step up usage

Gen Z and millennials now see OTT/CTV as offering the best of the open internet. (Image source: Trade Desk report)

The latest Trade Desk report claims that more young adults aged 18-34 feel engaged with content on open internet rather than walled gardens. Additionally, open internet platforms drive more ad receptiveness than social media platforms.

Decathlon to invest €100 Million in India, aiming for major retail expansion

Decathlon aims to increase its number of stores across India from currently 127 to 190, highlighting its ambitious vision for long-term growth in the country. (Image source: Decathlon Blog)

Global sports giant Decathlon targets Indian market with plans to expand its store network to 190 locations, boost local manufacturing, and promote sustainability.

Prasar Bharati invites proposals for integration of app with its upcoming OTT platform

Prasar Bharati has extended deadline indefinitely till further orders.

One of the proposals is for app-in-app integration of OTT apps, gaming apps, educational apps or other apps on a revenue share model, where only the applicant platform will share the content with Prasar Bharti’s OTT platform.

More than 7 crore internet and broadband subscribers added in last year: TRAI

According to TRAI, number of telephone subscribers reached 119.9 crore in FY24.

Telecom Regulatory Authority of India (TRAI) in its latest report claims that the domestic telecom sector has witnessed a good growth during the financial year FY24.

Jay Shah set to become youngest ICC Chairman, replacing Greg Barclay

The new match fee structure is expected to take effect from the 2025 season, following the decision made at the IPL Governing Council meeting in Bengaluru.

BCCI Secretary Jay Shah, with strong backing from England and Australia, is poised to become the International Cricket Council’s youngest chairman, replacing incumbent Greg Barclay in December 2024.

Interactive Avenues wins the creative and media mandate of Super League Kerala

The agency’s partnership with SLK will focus on building a premium football league that helps everyone succeed in the game through sustainable community building, healthy competition, youth development, and wholesome entertainment, stated the agency.

Interactive Avenues will craft SLK’s brand identity, and will be responsible for their social media presence, TVCs, digital content & creatives, OOH design, and cross-media campaigns.