July 2024 – Page 5 – storyboard18

Bharti Airtel’s ad spendings decline by 14.2% in FY24; plans to increase women workforce by 20%

The platform, available in India on Airtel Xstream devices powered by Android TV OS, redefines how televisions engages users, providing live and real-time content even when the TV is not in active use.

Bharti Airtel’s spending on business promotion stood at Rs 1,068 million as of March 2024 as compared to Rs 1,166 million in FY23

Cheil’s Experience Commerce bags digital and media mandate for Eveready

Eveready account will be managed by the Mumbai office of Cheil’s Experience Commerce.

The agency won the account through a multi-agency pitch and will manage digital, social and media mandate for Eveready’s battery, flashlights and lighting business units.

Paris Olympics 2024 kicks off, star athletes and sponsors ignite excitement with major endorsements

Panasonic is one of the 15 top sponsors of the International Olympic Committee. (Representative Image: Jametlene Reskp via Unsplash)

Paris Olympics 2024 has captured the excitement of not only athletes and fans but also a range of sponsoring brands. Storyboard18 finds out how Tokyo Olympics change the game, which are the star athletes that have bagged bid endorsement deals and much more.

Colgate-Palmolive ad spendings up by 9.79% in Q1 FY25, net profit rises by 33% to Rs 364 crore

The company has significantly expanded the availability of premium products by ramping up distribution coverage from 30,000 stores to 300,000 stores, ensuring deeper market penetration and accessibility.

Colgate-Palmolive (India) Limited net sales increased to Rs 1,485.8 crore in Q1 FY25 from Rs 1,314.7 crore in Q1 FY24.

HUL CEO Rohit Jawa: Rural growth lagged behind urban over the last year

'HUL will give a better product at a better price,' says CEO Rohit Jawa.

Rohit Jawa, CEO and MD, Hindustan Unilever, said, “We continue to focus on operational excellence and build back our gross margins with a substantial part of those being reinvested behind brands and capabilities.”

Legal notices sent to brands who latched on Manu Bhaker win without sponsoring her

It is illegal for brands (who do not sponsor) to use Manu Bhaker's or other athletes' photos for advertisements on social media or elsewhere. (Image source: Moneycontrol)

Brands including the likes of LIC and Bajaj Foods have been sent legal notices for infringing Bhaker’s personality rights as they latched on moment marketing free of cost.

Former Mindshare exec Sidharth Parashar sets up Nestassured Realty

Sidharth Parashar stated, "After a fulfilling 25-year journey in media, including incredible 20 years with GroupM India and Mindshare APAC, I am thrilled to announce my new venture in Real Estate Consulting: Nestassured Realty, a boutique firm based in Gurgaon. I’ve partnered with Aveen Dhall to co-found Nestassured Realty, a premier, RERA-licensed consultancy dedicated to empowering clients on their investment journeys. We collaborate with top developers to deliver customized strategies and premium opportunities."

Sidharth Parashar started his career as a media planner at Universal McCann and went on to work across Madison Communications, Optimum Media Solutions, Wavemaker and GroupM.

Despite Google’s retention of third-party cookies, shift toward first-party data continues

The industry trend is shifting towards leveraging first-party data, encouraging advertisers to build direct consumer relationships, and enhance data collection from owned channels. Adland calls Google’s decision a temporary relief and continues to push for privacy-friendly technologies.

Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?

Thumps Up film that features Manu Bhaker has been conceptualised by Ogilvy.

At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.

Paris-based media giant Vivendi’s plans to list Havas and Canal+ revealed

On the Havas split the company shared that Havas, with the majority of its activities being carried out internationally, would be listed as a Dutch public limited liability company (NV) on the Euronext Amsterdam stock exchange, which already witnessed Universal Music Group’s success.

For the first half of 2024, Vivendi’s revenues were €9,052 million, an increase of 92.7% compared to the same period of 2023. Canal+ Group is a major player in the creation and distribution of cinema and audiovisual content on all continents.