July 2024 – Page 4 – storyboard18

Brand Breakthroughs: Decoding the Gen Alpha opportunity for brands

Gen Alpha is that ignore-at-your-own-peril, highly influential ‘gateway generation’ bringing, in addition to new lingo, stimuli, information, brands, and even value-shifts to purchase-decision-makers in their homes – with the propensity to create tectonic changes in long-term consumer habits, writes Sumit Virmani, global chief marketing officer, Infosys. (Image source: Firstpost)

In an exclusive column for Storyboard18, Sumit Virmani, global chief marketing officer, Infosys writes that the Gen Alpha are more empowered than any single generation before – larger in numbers, very digital, more than half of them with their own smart phones, their access to information near-unlimited, with awareness into social issues and readiness to speak up being unprecedented.

HUL’s ad spend rises by 11% to Rs 1,644 crore in Q1 FY25

HUL reduced its advertisement and promotion expenses by 13.8 percent in Q2 FY25.

HUL’s consolidated spending in the June quarter of FY25 on ads and promotions was up by 11.6% to Rs 1,681 crore from Rs 1,505 crore

Bombay HC imposes Rs 4 crore penalty on Patanjali for breach of order

Patanjali Ayurved posted a standalone profit of Rs 308.97 crore in Q2 FY25

The Bombay High Court has imposed an additional Rs 4 crore penalty on Patanjali Ayurved for violating an ad-interim order of the Court, which had restrained the company from selling its camphor products concerning a trademark infringement case filed by Mangalam Organics.

Breaking: MIB seeks additional two weeks to submit affidavit on SDC in the Supreme Court

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

The Supreme Court had directed the Ministry of Information and Broadcasting (MIB) to submit an affidavit within three weeks, detailing recommendations on the ‘self-declaration certificate’ (SDC) mechanism for advertisements.

One 97 Communications launches Paytm NFC Card Soundbox for affordable card payments

Paytm leverages Artificial Intelligence to strengthen operations

Paytm’s new NFC Card Soundbox empowers small shops with affordable devices for comprehensive payment acceptance, including credit or debit cards and UPI. Customers can simply tap a card or scan a QR code to make payments.

Here’s how much IPO-bound Ola Electric’s CMO earns

Ola had awarded its media duties to Publicis Groupe-owned Starcom in 2018 after a competitive multi-agency pitch.

Ola Electric spent Rs 131.18 million in advertising, marketing, and sales promotion between April-June in FY24

Paris Olympics 2024: Adidas launches the next chapter of its global campaign ‘You Got This’

The athlete films will be launched across a diverse range of media platforms to reach consumers across the globe and amplified through retail store activations.

The campaign focuses on helping athletes activate the ‘backyard mindset’ that shifts their focus from negative pressure and invokes a sense of joy for their individual sport.

NCLT orders liquidation of Kishore Biyani’s Future Retail Ltd

The bench observed that the maximum period of Corporate Insolvency Resolution Process (CIRP) has expired and no resolution plan has yet been approved by the committee of creditors (CoC).

The company has admitted liabilities of over Rs 28,452 crore. This includes secured financial creditors’ claims of about Rs 14,422 crore.

WPP collaborates with NVIDIA to create generative 3D landscapes and worlds

WPP is the first company to test and utilise the new NVIDIA NIM microservices for OpenUSD.

The Coca-Cola Company will be one of the first of WPP’s clients to begin scaling the opportunities of generative 3D across its 100 markets.

Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro in Tamil Nadu

To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with South Indian actor Sneha.

While the nutrition drinks category in Tamil Nadu stands at Rs 940 Crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.