July 2024 – Page 22 – storyboard18

Broadcasters question Prasar Bharati’s role in the private sector | Can PR agencies stop their decline into obsolescence?

(Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

IdeateLab appoints Ravi Bhaya as new CEO

Ravi Bhaya to be the new CEO of IdeateLab

Ravi Bhaya holds an MBA from the University of San Francisco and spent his formative years as an ex-professional tennis player

PepsiCo elevates Adam Warner to Vice President – Global Sports & Entertainment Partnerships

Adam Warner holds a bachelors degree in commerce from the University of Birmingham.

Adam Warner began his career at PepsiCo as a senior brand manager and went on to hold various roles in different capacities.

Bharti AXA Life Insurance onboards 1000 new employees, 40% being women

Bharti Axa Life Insurance onboards 400 women (Photo: Unsplash)

The move is part of the company’s broader effort to promote financial inclusion while enhancing gender diversity and empowering women within the insurance sector

Pranav Mishra joins as head of distribution at Kotak Mahindra Group

Prior to ICICI Bank, Pranav Mishra headed distribution for ICICI Prudential Life Insurance.

Pranav Mishra joins from ICICI Bank, where he most recently served as Head of Liabilities, Deposit, Customer 360, Branch Banking, Marketing & Alliances, ATM and Micro Market Strategy.

World Youth Skills Day: Mondelez India commences youth skilling program in collaboration with NSDC

The candidates will be trained in sectors such as management, hospitality & tourism, retail, IT-ITeS, and logistics, that have been identified based on job assessments and skill related demands from local industries and job markets. (Image source: CNBC-TV18)

This endeavour builds upon the Memorandum of Understanding (MOU) signed between Mondelez India and NSDC in November 2023, aimed at empowering 660 young people across Pune and Bhind.

Havas Group India’s chief strategy officer Anirban Mozumdar moves on

As an entrepreneur and business leader, Anirban Mozumdar helped scale small businesses and brands in communication and brand consulting.

Anirban Mozumdar began his career at Rediffusion DY&R, and went on to work across Leo Burnett, Mudra Communications, Publicis India, chlorophyll brand & communications consultancy and 82point5.

Google, Tata Motors, Amazon, Jio and Apple are the most inclusive brands in India: Kantar

A staggering 68% Indians claim to have been discriminated against, and in majority of cases in commercial places and brand touchpoints, which is substantially higher than the global figure which stands at 46%.

Despite progress made by some brands, the Brand Inclusion Index 2024 by Kantar reveals a significant inclusion gap that businesses must address. It identified that brands who fail to address discrimination, risk alienating a significant portion of their customer base.

Hindustan Coca-Cola Beverages appoints Harsh Bhutani as CFO

Bhutani is currently serving as the Vice President of Finance for the India & Southwest Asia Operating Unit of The Coca-Cola Company.

Harsh Bhutani will be responsible for leading HCCB’s financial operations, including Business Transformation, Mergers & Acquisitions, Tax, Treasury, Audit, Accounting & Controls, Reporting and Analysis, and Risk Management.

Govt considering stricter regulations on ads for anti-diabetes, sex hormone, and oncology drugs

India's top drug advisory body, the DTAB, suggested restricting advertising for these drugs after considering a proposal from Goa's Food and Drugs Administration. This move comes after several years of deliberation on the matter. (Image source: Unsplash)

To curb misleading claims, the government has drafted new rules that would require prior approval for advertising anti-diabetes, sex hormone, and oncology drugs.