July 2024 – Page 16 – storyboard18

CXO Moves: Exec movements across Mahindra & Mahindra, WPP, PepsiCo and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Brian Lesser, Adam Warner, Harsh Bhutani and Manjari Upadhye)

Executive moves in the world of brands and agencies.

EXCLUSIVE: Film exhibitors demand expanding lower tax slab, revision of regulatory framework

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

Amid heightened competition from OTTs, cinema exhibitors recommended proactive policy initiatives aimed at boosting the industry at a consultation meeting with the Minister of I&B, Railways, and MeitY, Ashwini Vaishnaw. Animation and VFX sector pushed for a content reservation policy for kids’ content; gaming industry urged establishing premium institutes.

‘Indian market is witnessing a significant shift toward premium devices’, says Qualcomm CMO

Don McGuire, Senior Vice President, Chief Marketing Officer

Don McGuire, Senior Vice President, Chief Marketing Officer touches upon how Qualcomm navigated the challenge of marketing a complex technology like Snapdragon to a broad consumer audience.

InspiRAYtion: Advertising is a discipline, that uses many mediums

Clients and entrepreneurs who seek to make a real difference to their fortunes should evaluate their partners for understanding of the Advertising discipline rather than love for any one medium. The biggest brands play ball across everything. No matter what new medium shows up, they evolve to harness it for the brand, writes ad veteran Rayomand J Patell. (Image Source: Unsplash)

Those who go back to the first principles of Advertising and understand how to have a powerful idea that works beautifully across mediums, how to deploy those mediums in an integrated manner, how to do comms planning, these will be the brands that will be unstoppable. And also, very very profitable, writes ad veteran Rayomand J Patell.

When `Shah Rukh Mayur Khan’ turned the fortunes of Mayur Suitings

According to Shivjeet Kullar, former creative director, the main challenge was to strike a balance between the celebrity and the brand, lest the star be remembered but the brand forgotten. (Stills from the campaign)

Mayur Fabrics, which was established in 1974, was trying to establish itself in the urban markets. That is when upcoming star Shah Rukh Khan came on board lifted the fortunes of the brand.

Bookstrapping: ‘More Days at the Morisaki Bookshop’ by Satoshi Yagisawa

As per Reeta Ramamurthy Gupta, the book celebrates the curious, real Jimbocho neighbourhood of second-hand book shops in Japan and the people who run these bookstores. (Image source: Amazon)

As per the review by Reeta Ramamurthy Gupta, The Morisaki Bookshop is known for ‘modern Japanese literature.’ Though it was not a successful business by any means, it supported an entire community of people in a uniquely symbiotic manner.

Lack of joy at work leads to burnout and stress: Avi Kumar, CMO, FNP

Avi Kumar, chief marketing officer, FNP, stated, "Every morning, I write down three things that I was grateful for in the day that went by. It is a very simple habit. But I think it is incredibly powerful to start the day on a positive note and keep that momentum going."

Avi Kumar, chief marketing officer, FNP, says that apart from deriving joy from the work we do, one must prioritise one’s mental, physical, and spiritual health.

Month: July 2024