July 2024 – Page 15 – storyboard18

NODWIN Gaming ropes in Android as title partner for BGMS Season 3

Players in action during Android BGMS Season 3

Skincare brand Garnier Men has partnered with an Indian esports tournament for the first time.

Google renews Australian ‘News Media Bargaining Code’ deals with publishers; can cancel after a year

In India, the referee owns the game and the ad market runs through a single gatekeeper - Google.

In 2021, Australia passed a law mandating digital platforms to pay local media outlets and publishers to link their content to news feeds or search results. The search giant now has confirmed signing deals with publishers including Times News Group and Solstice Media.

Reliance Retail’s Yousta expands footprint in North India, opens new store in Lucknow

The new Yousta store in Lucknow offers a modern, tech-enabled shopping environment.

To celebrate the launch, Yousta is running a contest called “Star of Lucknow.”

Budget expectation 2024: Tourism industry demands ‘reduction in income tax levels, simplifying visa process’

The Ministry is encouraging state governments to adopt sustainable practices and integrate advanced technologies into their tourism projects.

Budget 2024: According to the World Travel & Tourism Council (WTC), the industry will be contributing around Rs 21.15 trillion to India’s GDP in 2024

Hardik Pandya teams up with FanCode Shop to unveil his brand identity

The fabrics are lightweight, breathable and flexible, ensuring maximum comfort and durability, stated the company. The first drop will include t-shirts, vests, polos, shorts and jackets.

The range has been handpicked by Pandya, with complete involvement in the process, including design inputs and selection of fabrics, colour swatches. They have been designed for casual wear as well as high-intensity workouts.

WazirX announces bounty of $23 million to recover lost assets

Given India's regulatory landscape, crypto platforms are navigating a complex environment where government regulations are still evolving.

WazirX’s Bounty Program’s initial reward move was criticized by netizens for the small reward value. The reward value was then increased to $11.5 million offered for recovering the assets.

Budget 2024: Experts push for job creation by allocating funds for education, upskilling, PPP model

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

Budget 2024 should include policies that will drive innovation and attract foreign investments as such measures will result in job creation in emerging sectors like green collar jobs, IoT-enabled manufacturing, an expert said

Now you can file Income Tax Returns via WhatsApp

The EU aims to strike a fully balanced agreement with Washington during Trump’s 90-day pause on further tariff hikes.(Image sourced from Moneycontrol)

For ClearTax, achieving the perfect balance between lighthearted and serious hasn’t been a cakewalk especially while dealing with sensitive financial data.

Godrej Consumer’s advertising investment surged by 47% to Rs 1,011 crore in FY24

Godrej Consumer Products Ltd (GCPL) is spending more on brands, automation, and SKU rationalization

GCPL’s consolidated spending on advertisement stood at Rs 1,336.12 crore including in foreign markets like the US, Africa, and Indonesia

Eveready to optimize Ad spends amidst 10 percent revenue growth

Eveready holds 53 percent of the market share in battery. While flashlights as a category being both organized and unorganized markets, in the organized market EIIL hold 80 percent of the market share while in unorganized market it holds close to 30 percent of the market share.

EIIL’s spending on advertising and marketing will remain at 8 percent despite revenue growth. Currently, the company spends 10 percent of its topline on advertising and marketing.