July 2024 – Page 14 – storyboard18

AI will be a game changer in the production of cars: Partho Banerjee, Maruti Suzuki

Partho Banerjee, Head of Sales and Marketing, Maruti Suzuki, stated, "Today, we have bots which are communicating with our customers. We have two voice bots. They are taking feedback from the customer in their preferred language. For example, if someone wants to give feedback at 12 midnight, the voice bot will call and take their feedback. If needed, the bot will connect them with our call centre executive to understand the matter in greater detail. This makes it convenient for the customer."

Banerjee, the company’s Senior Executive Officer, Marketing and Sales, also said that experiential marketing is the way to go for its SUV line-up.

Department of Posts releases beta version of DIGIPIN for feedback

The advent of DIGIPIN will mark a revolutionary step in India’s journey towards digital transformation by bridging the crucial gap between physical locations and their digital representation.

The standardised, geo-coded addressing system Digital Postal Index Number -DIGIPIN, ensures simplified addressing solutions for citizen-centric delivery of public and private services.

TRAI extends deadline inviting feedback on norm for transferring ownership of machine-to-machine SIMs

According to TRAI, number of telephone subscribers reached 119.9 crore in FY24.

The provision to transfer SIM ownership is available for consumers but there are no such norms in the case of machine-to-machine. The last date for receiving written comments on the issues raised in the consultation paper from stakeholders is now fixed for August 19 for written comments and September 2 for the counter comments.

‘Self-declaration certificate’ stir making industry re-evaluate current workflow systems: Andy Gilroy of Peach

"There needs to be a level playing field with accountability for what is contained within advertising content," says Andy Gilroy, VP - APAC, Peach.

The ‘self-declaration certificate’ mandate has pushed the advertising industry work on its decade-old redundant creative asset management- an area where Peach has the expertise and is helping advertisers navigate through it. The VP – APAC, Gilroy, talks about the platform’s offerings and how the SDC mechanism can be made more effective in curbing misleading advertisements.

Costa Coffee named ‘Official Coffee Partner’ for Paris Olympics 2024

Costa Coffee has also introduced three Indian baristas: Ameer Fayiz, Mallika Tripura, and Abhishek Kumar who will host coffee masterclasses designed exclusively for the athletes and spectators

Paris Olympics 2024: With six kiosks and over 110 self-serve Pacto machines, 130 Costa Coffee team members from six countries will deliver the beverage experiences

Organizations report 4x rise in deployment of generative AI: Report

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

80% of the organizations have increased their investment in generative AI from last year, the report said

Adman Brendan Pereira passes away

In March 1972, Pereira co-founded Chaitra Advertising (now Leo Burnett) with Walter Saldanha. He left Chaitra in 1983 to establish his consultancy, Glima. Later, he supported the formation of Nova Advertising Palace.

Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.

Naturals Salon appoints Sanjay Enishetty as CEO

His key responsibility areas (KRAs) will focus on expanding the business globally, introducing tech and innovative solutions in the beauty segment, and launching new initiatives that will enhance brand and drive growth

Prior to joining Natural’s, Sanjay was a founder at 99SA Ventures, an early stage SaaS focus operator model fund plus venture studio and also had an advisory position at T-Hub, which is India’s largest innovation hub for startups located in Hyderabad.

Swiggy announces three appointments for Swiggy Instamart

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

Swiggy Instamart has appointed Himavant Srikrishna Kurnala as Senior Vice President (SVP) and Head of Product

Rihanna’s Fenty Beauty partners with Paris Olympics and Paralympics

The pop star turned serial entrepreneur revealed that her Fenty Beauty imprint will partner with the international sporting events to equip volunteers with makeup kits.

Rihanna said, “tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024” alongside a picture of the popstar herself with a mega-size lip gloss tube captured in front of the Eiffel Tower.