June 2024 – Page 31 – storyboard18

Value of the IPL as a business surges to $16.4 billion: Houlihan Lokey valuation study

The stand-alone brand value of the IPL has increased by 6.3 percent to US$3.4 billion (INR 28,000 crores), over the past year.

Advertisers highlight ambiguities, practical difficulties in ‘self-declaration certificate’ mechanism

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

In its representation to the I&B Ministry, the Indian Society of Advertisers noted how the SDC mechanism stands in contrast to the Government’s initiative of Ease of Doing Business and urged to enhance existing laws and guidelines.

Ex-Pharmeasy marketing VP Saumil Parekh joins hBits as CMO

Saumil Parekh, CMO, hBits

With over 12 years of experience across FMCG, IT, and e-commerce sectors, Saumil Parekh has held key roles in Infosys, Colgate, and other firms

Polycab India appoints Ashish Kakkar as CHRO and Executive President

Having profound experience in human resources, his expertise lies in business partnering, change management, leadership development and operational excellence who actively explores ways to influence leaders, managers, and teams to realise their full potential.

Previously, Ashish Kakkar led ICICI Home Finance Company as chief human resources officer.

Online sales of babycare products in tier 2 & 3 cities rise 30 percent in FY24: Unicommerce

With people becoming increasingly demanding towards sustainable and innovative baby gear, brands are now offering eco-friendly, customised and organic products to meet the evolving needs of the consumer. (Representational image via Unsplash)

Both marketplaces and brand websites saw an increase in volumes with 34% and 21% YoY rise in order volumes respectively during FY 2024.

Shipway launches customer data & marketing automation platform ConvertWay for ecommerce

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

ConvertWay maximizes marketing budgets by prioritizing SMS and WhatsApp.

FICCI appoints Jyoti Vij as Director General

FICCI's Director General Jyoti Vij joined the industry chamber in 1993. She has served in various capacities and is currently the Additional Director General of FICCI.

FICCI’s Director General Jyoti Vij joined the industry chamber in 1993. She has served in various capacities and is currently the Additional Director General of FICCI

Housing.com partners with Disney+ Hotstar for the ongoing ICC Men’s T20 World Cup 2024

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

This move aligns with Housing.com’s objective to amplify its brand presence and connect with a wider audience seeking trusted guidance in their home-buying and renting journeys.

In a Zepto-minute: Is Quick Commerce the Modern Kirana?

Ruchira Jain, founder, Elevate Insights and a former Swiggy VP, writes about India’s Quick Commerce model. Even as quick commerce is fading in many markets with several heavily funded startups having folded shop, India is emerging as a striking outlier.