June 2024 – Page 30 – storyboard18

Infosys ranked as 74th most valuable brand in the world: Kantar report

The company’s brand value soared to over US$16 billion this year, positioning Infosys at #132 on the list of the world’s most valuable brands.

Infosys is ranked as #74 most valuable brand in the world and ranked as #20 most valuable global B2B technology brand.

Fin+InsureTech startup Finsall raises Rs. 15 Crore in bridge round led by Unicorn India Ventures and Seafund

The company also aims to utilise the current capital infusion for developing more strategic partnerships with the insurers, intermediaries, and lenders to broaden service offerings and enhance distribution channels.

The funds raised will be used for setting up an NBFC to scale lending operations and deliver more value to its customers in insurance premium financing.

Dabur India enters talcum powder category, ropes in Ranbir Kapoor as brand ambassador for the product

Bollywood superstar Ranbir Kapoor has been roped in as the brand ambassador for the product.

Cool King Icy Perfume Talc is available in two sizes: a jar containing 24 pieces of 18g each priced at Rs. 240, and a 100g pack priced at Rs. 105. It will be available across all retail outlets nationwide.

Deloitte and IOC forge decade-long partnership to advance the Olympic Movement

Deloitte and the IOC are uniting to tackle multifaceted challenges in corporate governance, sustainability, diversity, equity, and athlete well-being, setting a new standard for the Olympic Movement.

The decade-long partnership with the International Olympic Committee includes supporting Indian Athlete Avinash Sable for Paris 2024 Games. Deloitte will work with IOC on digital transformation strategy, sustainability and diversity, equity, and inclusion.

Tata Communications inks five-year host Broadcasting Services deal with World Athletics

Tata Communications will deliver customised live content to broadcasters across continents, to ensure the action reaches fans in every corner of the globe. As the host broadcaster, it will take on the pivotal role of crafting immersive coverage for World Athletics events globally.

Tata Communications will provide global host Broadcasting Services to cover the World Athletics Series events, including the World Championships in Tokyo in 2025. This includes localised regional feeds and delivering customised content.

FanCode inks 5-year deal with Asian Football Confederation for Broadcast Rights in India

The deal is in line with FanCode commitment to bring fans access to top-class sporting events from across the world. Previously, FanCode had showcased some of AFC’s events, including the AFC Cup and AFC Champions League.

According to the deal, FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029.

VS Mani ropes in ‘Kolaveri Di’ music composer Anirudh Ravichander as co-founder

Rahul Bajaj, Anirudh Ravichander, GD Prasad & Yashas Alur

Anirudh Ravichander, who is also Rajnikanth’s nephew, is the composer of viral hit song ‘Why This Kolaveri Di’

59% change in organic share of sales with retail media: Criteo

It also highlights that product displays must comply with regulations and guidelines such as those from FSSAI, Legal Metrology Rules, and ASCI.

As per Criteo’s The ROAS Trap report, shoppers who actively click on ads exhibit a higher average order value and average unit price, showcasing that enhanced visibility on the digital shelf allows brands to expand their sales and rise above market competition.

D2C company Vestige launches V20 campaign to celebrate efforts of direct sellers and companies

he V20 campaign encapsulates a journey of growth and impact as Vestige continues to empower individuals and communities through innovative products and business opportunities.

The campaign, featuring a video – From Struggles to Success: Salute to Vestige Distributors, applauds the efforts and contributions of Indian direct sellers and direct-selling companies in the growth of the industry.

Reliance Retail’s Tira expands brands portfolio with skincare brand ‘Akind’, co-founded by Mira Kapoor

Akind understands that everyone's skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals, stated the company.

Akind understands that everyone’s skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs, stated the company. Through this targeted approach the brand will empower individuals to achieve their skincare goals.