Month: May 2024

Pat Cummins introduces Mumbai to the New Balance experience

Pat Cummins, who has been a part of the New Balance family since the start of his athletic career, played a key part in the launch day activities as the brand inaugurated their first store in Mumbai.

The launch highlights New Balance’s strategic expansion plans, under the newly launched India subsidiary, of broadening its global presence and making significant strides within India.

Dentsu India announces departure of chief client officer, Sapna Arora

ollaborating closely with leadership & teams across the agency, Sapna Arora fostered a contemporary business growth culture, facilitating the transformation of dentsu into a 'Network of the Future’.

Sapna Arora, who joined the network in January 2023, played a key role in advancing client solutions and contributing to the network’s growth.

NPCI Bharat BillPay onboards Disney+ Hotstar as a new biller under subscription category

Users can choose from a variety of annual subscription plans, including the ‘Mobile plan’, the ‘Super plan’, and the ‘Premium plan’, all available for purchase through any BBPS-enabled banking and fintech apps.

This association will provide the OTT’s existing users, as well as new users, with a seamless subscription purchasing experience.

Abbott appoints Sanchita Johri as head – media, CRM, eCommerce

Sanchita Johri began her career at IBM Daksh and went on to work across 92.7 BIGFM, Brand Capital, SVG Media, Reliance Digital Retail and Johnson & Johnson.

Prior to this, Sanchita Johri led adidas as Director Digital Activation, Media & CRM -Emerging Markets MENA, India, South Africa, Turkey & Israel.

Niraj Ruparel, Chandani Samdaria, Chandni Shah, Senthil and P G Aditya appointed as Jury Chairs for Abby Awards 2024

Talented is an employee-owned creative agency founded by PG Aditya prior to which he was the CCO of Dentsu Webchutney until February 2022. His work is responsible for India's only "Agency of the Year" title so far at Cannes Lions. (From left to right: Chandani Samdaria, PG Aditiya, Chandni Shah, Niraj Ruparel and Senthil)

The Abby Awards will be held on the 29th, 30th, and 31st of May during Goafest 2024.

Carat India bags Meesho’s media mandate

As per the mandate, Carat, the media agency from dentsu India, will oversee a comprehensive suite of integrated and full-funnel media solutions for the brand.

The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office.

From tradition to transformation: The evolving role of women CFOs in Indian advertising

Rediffusion’s Executive Director Tanya Goyal is optimistic about their future. Citing them to be very good homemakers, who hold the treasury of the house, it adds to their competence of running a business also. When topped by qualification and experience, they make better CFOs. “We are talking of competence here, and not competition,” she stated. (From left to right: Nidhi Mehta, Asha Suvarna and Anjali Gupte)

The 1970s saw the appointment of Ravan Sengupta by Clarion Advertising for its finance position, which adjudged him as the first CFO of Indian advertising. Later on, veteran advertising women like Tara Sinha (of Clarion) and Nargis Wadia (of Interpub) were an all-women army. Despite 40 percent of CFO roles filled in by women in different sectors, Indian advertising has a long way to go.

X to limit replies to verified users only

In the last few months, as per a media report, there was a rise in spam and porn bots which led to an increase in fake accounts. (Image source: X.com)

Billionaire Elon Musk said that this move is an attempt to avoid spams and bots.