May 2024 – Page 58 – storyboard18

Is forbearance the lifeline that can save India’s struggling broadcast industry?

Prasar Bharati has recently revised its e-auction policy for DD Free Dish slots allowing HD channels to participate in the bidding process. But with the latest TRAI tariff regulations, these HD channels too have to convert to FTAs to be on DD Free Dish.

In their initial submission to TRAI on the National Broadcasting Policy-2024 stakeholders have all pushed for forbearance. According to them forbearance is the only way to ensure a level plating field for stakeholders across board.

How can AI shape the sports tech industry?

Mustafa Ghouse, Founder and General Partner of Centre Court Capital, Megha Gambhir, CEO and Co-Founder, Stupa Sports Analytics and Sudeep Kulkarni, Founder and CEO Game Theory

Despite its global popularity, the sports industry historically lagged behind in
adopting technology, but now with the integration of technology and artificial intelligence (AI), the sports tech industry is progressing.

How AI is revolutionizing the SaaS industry

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research.

AI chatbots, powered by Natural Language Processing (NLP) are changing the customer service game, writes Saket Dandotia, Founder and CEO, Onetab.

SAP India’s Sanket Deodhar: Through GROW with SAP, we are making SAP reachable for startups

Sanket Deodhar, vice president and head of digital natives, SAP India, "With India becoming such a prominent story, more than 60 percent of the GDP today touches the SAP system. We have a very big responsibility to ensure that our customers are prepared for the volatility that is there in the market today or in the globe today."

“With GROW with SAP for scale-ups, we are ensuring that the programs enable startups to start using our Generative AI and business AI capabilities right from day one,” says Sanket Deodhar, vice president and head of digital natives, SAP India.

FCB Interface wins the creative mandate for Philips Home Appliances

FCB Group India, won the creative mandate for the Philips Kitchen Appliances and Philips Garment Care business of Versuni India Home Solutions Limited (formerly Philips Domestic Appliances India Limited).

Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of innovative Philips products, including Garment Steamers, Steam irons, Airfryers and Mixer Grinders.

Google backed Adda247 appoints Bimaljeet Singh Bhasin as CEO of of skilling and higher education business

Bimaljeet expressed his enthusiasm for leading the charge at Adda247 and expanding the company's offerings. He plans to introduce innovative education and skilling initiatives that cater to the diverse needs of learners and industries.

Bimaljeet Bhasin’s role at Adda247 involves transforming the company from a test prep organization into an integrated education, skilling, and career provider.

Lowe Lintas and Naukri launch new campaign targeting Gen Z workforce

The campaign is now live on the JioCinema IPL feed and other online platforms.

Intended to go live during IPL where ACDs are no more than 15 seconds, the campaign leverages compelling storytelling and resonant messaging, to connect with Gen Z job seekers on a deeper level.

HDFC Mutual Fund launches new Mother’s Day campaign to promote financial literacy among children

This initiative serves as an extension of their long-running investor education campaign #ZindagiKeLiyeSIP and is specifically tailored to inspire mothers to initiate their investment journey through SIPs.

The film puts forward the message that just as children emulate their parents in various aspects of life, they are likely to follow suit in financial matters as well.

40 percent of travel enthusiasts find unresponsive customer support as most frustrating: Report

Udaipur emerges as top trending domestic destination for Diwali travel (Image source: Unsplash)

Kapture CX recently conducted a survey where travel buffs shared their most frustrating pain points when travelling, highlighting the need to address customer support challenges in the industry.

Shikhar Dhawan partners with eyewear brand QUE as investor and brand ambassador

The onboarding of Shikhar as an investor, partner, and brand ambassador will play a pivotal role in QUE's trajectory by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings.

With a vision to democratise style and quality, QUE aims to make its premium sunglasses accessible to a mass premium audience across India and beyond.