May 2024 – Page 5 – storyboard18

MyGlamm launches campaign ‘Infinite Possibilities Everyday’ with Shraddha Kapoor

Shraddha Kapoor, Actor and Brand Ambassador said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It's not just about makeup; it's about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

MyGlamm part of the Good Glamm Group, has launched a campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack.

EssenceMediacom bags media mandate for Wonder Cement

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The GroupM’s media agency aims to elevate Wonder Cement’s profile as a leading cement producer in India. The brand made its debut as the first major cement partner in IPL.

Sleepwell and Kurlon adopt Unicommerce to power their e-commerce operations

The sign-up highlights the growing importance of online shopping for sleep category products like mattresses, bedding, pillows & cushions etc.

Warner Bros Discovery’s Priya Dogra joins Comcast owned Sky as chief advertising and new revenue officer

Priya Dogra will report to Nick Herm, chief business officer, and will be a key member of Sky's executive management committee.

Previously, Priya Dogra led Warner Bros Discovery as president and managing director.

Railways and GRP permitted 306 hoardings, 45 of which oversized: BMC report

According to the preliminary investigations conducted by the BMC, 306 unauthorised hoardings in the city were permitted by the Railways and the GRP. Recently, GRP ACP was summoned by the Mumbai Police SIT investigating the Ghatkopar hoarding collapse case.

Licious’s parent company Delightful Gourmet appoints Karishma Gupta as CFO

Karishma Gupta began her career at Lodha & Co. and Chadha & Co., and went on to work across ITC Limited, GSK Consumer Healthcare, Sentiss Pharma and Diageo India. (Image source: Magzter)

Previously, Karishma Gupta was the vice president – finance at Jubilant FoodWorks.

Malaysia bans sale of MDH and Everest spice brands on suspect of EtO

The FSSAI will continue testing around 4000 samples around India and will suspend more licences than the 111 already suspended, if needed. (Image source: News18)

After Nepal, Hong Kong and Singapore banned the two spice brands, Malaysia’s Health Ministry issued an order to immediately stop the sales of two Indian products.

Amitt Sharma launches AI-driven platform Xuno for advertisers on e-commerce

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

A recent survey reveals that e-commerce players are losing 28 percent profit at every transaction as they fail to monetize on the peak attention moments in the buying journey.

WinZo announces selection of 18 gaming startups to represent India at Gamescom, Latam

In addition to the basic rate of 30 percent, a health and education cess at the rate of 4 percent of the amount of tax is levied. Thus the effective tax rate on lottery winnings comes up to 31.2 percent. (Image sourced via Unsplash)

The selected games cover a broad spectrum of genres, from cultural and historical narratives like “Tanhaji – The Maratha Warrior” and “Chola Empire,” to diverse categories, including cricket, mythology, puzzles, racing, physics-based challenges, and chess.

PayPal builds new advertising platform, onboards ex-Uber head to lead ad biz

Mark Grether has been a leader in the advertising industry for more than 20 years and under his leadership, Uber Advertising grew to a $1 billion business with more than 500,000 advertisers globally.

Accelerating consumer product innovation, the payments giant—PayPal plans to create the ad network using data from user purchases as well as wider spending patterns.