Month: May 2024

JioCinema records reach of 2,600 Crore views during the 2024 season of TATA IPL

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

The Connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.

IAS expands global measurement of Amazon Properties

IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.

Emami reveals 39 percent surge in A&P spends in Q4FY24; profit rises 3.6 percent to Rs 147 crore

According to Emami, brands like Navratna, Dermicool, and the Healthcare range and Pain Management range performed well in Q2

The Kolkata-based FMCG major posted volume-led profit growth in Q4 and anticipates rural market recovery, going forward. Its revenue from operations for the quarter was Rs 891.24 crore, up 6.61 percent from Rs 835.95 crore in the same quarter last year.

Akasa co-founder Neelu Khatri on the ad that made her join the Indian Air Force: Storyboard18 – Share The Spotlight

Neelu Khatri was previously with Honeywell in India and worked in KPMG as a Director for more than 5 years in the Civil Aviation and Aerospace industry and has published many thought leadership documents on the industry’s policies.

Khatri, who joined Akasa in 2021 as co-founder, came out of the Indian Air Forces as a Wing Commander. At Storyboard18’s Share The Spotlight event, Khatri shared snapshots of her journey and the ad that launched her career.

Repeated ad violations by Mamaearth parent may adversely impact brand trust, say experts

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

A growing number of new-age and digital-first brands are violating ASCI guidelines; experts and the self-regulatory body warn of the implications, which include a decline in consumer loyalty and trust.

Great leadership is a myth, says Sanjiv Mehta

Sanjiv Mehta - Executive Chairman, L Catterton India

Speaking at Goafest 2024 about ‘Navigating The Age of Adaptablity: Leading with Vision, Flexiblity, and Purpose’, Sanjiv Mehta, Executive Chairman, L Catterton India
delved into the critical elements of leading with vision, flexibility, innovation, agility, and dynamic purpose in today’s ever-changing market landscape.

Nothing appoints Vishal Bhola as president for India business

Vishal Bhola's journey includes over two decades at Unilever, where he held various key positions starting in India and expanding across South East Asia, the USA, Africa, China, and the global headquarters in London.

In his new role at Nothing, Vishal Bhola will leverage his expertise in consumer tech and strategic business management.

Bata India appoints Deepika Deepti as head of marketing

During her tenure at adidas, she played a pivotal role in driving business growth for India and emerging markets alongside flipping the script for the sneaker industry in India with adidas Originals, Yeezy & Neo.

Prior to joining Bata India, Deepika Deepti held the position of senior vice president of marketing at Metro Brands Ltd.