Through this campaign, Yatra aims to encourage travellers to break free from their daily routines and embark on summer adventures.
Month: May 2024
Mindshare appoints Vinish Mathews as chief strategy officer; joins leadership board: Exclusive
Vinish Mathews was part of EssenceMediacom where he handled Google and led integrated media offerings for all of Google’s consumer apps and hardware.
EU slaps Mondelez with $366 mn antitrust fine
Oreo maker has been accused of restricting the cross-border trade of chocolate, biscuits and coffee products within the European Union. Mondelez clarifies it as “isolated incidents, most of which ceased or were remedied”.
DD Kisan to launch two AI anchors – AI Krish and AI Bhoomi
To be unveiled on 26th May, the AI anchors will be able to speak in fifty languages.
SPNI’s NP Singh to “move on” from his role as MD and CEO
In a statement, Singh also said he’d continue to lead SPNI until they find the right person to take over.
Enabling next-gen customer loyalty strategies through technology
There is an increasing reliance on AI programs to analyze and understand individual customer preferences, enabling the creation of tailored rewards that resonate, writes Nitya Krishnamoorthy, Vice President, GALE India.
How the concept of Earn and Burn has evolved over the years
With disposable income on the rise, especially amongst the youth and digital-first audience, the concept of Earn and Burn has become popular because of its time-bound results, writes Dhruv Verma, Founder and CEO of Thriwe.
Canva unveils enterprise era with new workplace products debuted at Canva Create
Today, Canva touts more than 185 million monthly active users and more than $2.3 billion in annualized revenue.
Reckitt appoints Abhijit Aswath as marketing manager and category head – hygiene
Previously, Abhijit Aswath was Samsung Electronics’s general manager/ category head – smartphones (luxury).
Paytm to increase marketing spends in FY 25; experts chart the comeback plan
During the earnings call, the top management of Paytm hinted at increasing the ad budget in Q1FY25 after ‘abnormally low spends’ in the March quarter.