May 2024 – Page 15 – storyboard18

DoT targets 6.80 lakh suspect connections for re-verification

The collaboration between various sectors and the utilization of AI technology have been pivotal in identifying these fraudulent connections, DoT said.

DoT aims to disconnect mobile connections taken fraudulently.

Zee-Sony merger failure: Punit Goenka says ZEE will continue to aggressively pursue arbitration proceedings

In his personal capacity, Punit Goenka, through his wife and son, bought ZEEL’s shares.

Zee has terminated the MCA and has sought a termination fee of $90 million from Sony-group owned Culver Max Entertainment Pvt. Ltd. and its entity Bangla Entertainment Pvt. Ltd. (BEPL).

Ahmed ELsheikh joins PepsiCo Middle East as CEO

Ahmed ELsheikh started his career at Johnson & Johnson as national sales manager, and then his innings at PepsiCo began in 2001 as the franchise manager for the GCC region.

Previously, Ahmed ELsheikh led PepsiCo as the president for the India region.

Reliance and Disney seek antirust nod, saying their combined power will not hit advertisers

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

The Walt Disney Company said in a regulatory filing recently, “The Star India transaction is expected to close in the first half of calendar year 2025, subject to customary closing traditions, including regulatory approvals and government consents.”

Zee-Sony merger failure: Zee seeks termination fee of $90 million

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

ZEE said, Culver Max and BEPL failed to comply with their obligations as part of agreement in December 22, 2021.

“Committed to comply with industry standards”: Honasa Consumer on ASCI’s ads violations report

After ASCI revealed Honasa Consumer as one of the top ad violators, the company says almost 94% of the cases have been around influencer content, where the dynamics have rapidly been evolving.

Vishal Parekh joins CyberPowerPC India as COO; Parekh was Nodwin Gaming’s marketing head

Parekh has previously held marketing leadership roles at Nodwin Gaming, Kingston, and HyperX.

Parekh has more than a decade of experience in the Indian gaming space and will lead CyberPowerPC’s operations in India

Honasa Consumer Ltd records highest ever quarterly PAT of Rs. 30 Cr; Mamaearth revenue rises 21 percent

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

The company has witnessed revenue from operations grow for the quarter at 21.5 percent year-on-year (23.3 percent like-for-like) and for the year at 28.6 percent year-on-year (31.6 percent like-for-like).

OpenAI and News Corp announce multi-year partnership | BMC sets up 8-person committee to address billboards and outdoor advertising

Earlier this week, OpenAI also announced it would retain its non-profit structure following public feedback on a proposed restructuring.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.