April 2024 – Page 57 – storyboard18

Election Commission issues guidelines for media coverage during 2024 general elections

The Election Commission drew attention to Section 126(1)(b) of the Representation of the People Act, 1951, which prohibits the display of any election matter through television, cinematography, or similar means in any polling area during the 48-hour period preceding the conclusion of polling. (Image source: News18)

The Commission warned against the publication of political advertisements masquerading as news headlines and speculative content predicting election outcomes.

Warner Bros. Discovery elevates Vikram Sharma to Group VP, head of consumer products, APAC

As the general manager of Warner Bros Entertainment, he was responsible for licensing and retail business for SEA, India, HK, Taiwan and South Korea across Warner Bros, Cartoon Network and HBO.

Previously, Vikram Sharma led Warner Bros. Discovery as head – consumer products, advertising and partnerships.

Scarecrow M&C Saatchi bags the Gopal Snacks’ creative mandate

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The full-service creative duties of the brand will be handled by the agency’s Mumbai office, stated the company in the release.

Kangana Ranaut: The controversial queen of Bollywood turned politician

Ranaut has carved a niche for herself as a fearless iconoclast unafraid to speak her mind.

Let’s dive into the top 4 controversies that have defined the actor-turned-politician’s tumultuous journey in the film industry.

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

Zee’s Punit Goenka to reduce personal compensation by 20 percent

Goenka’s decision has been submitted to the Nomination and Remuneration Committee of the Board and the Chief Financial Officer.

Cricket gaming startup partners with cricket commentator Harsha Bhogle

Harsha Bhogle's involvement is expected to enhance Hitwicket's global outreach to 50 million downloads within the next two years, the release highlighted. (Image source: Official website)

Hitwicket aims to leverage Harsha Bhogle’s cricketing expertise to co-create unique gaming experiences for cricket fans around the world.

Swiggy’s Vikas Jayna joins Eureka Forbes as chief technology officer

Vikas Jayna started his career at Info Edge India and went on to work across Amazon, OneAssist Consumer Solutions and Dineout.

Previously, Vikas Jayna led Swiggy as director of engineering.

TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency

Sectors such as cosmetics, fragrances, and automobiles are spending heavily on advertisements.

TRAI flags issues like potential industry influence on BARC, the adequacy of its panel size, and its inability to measure non-linear TV viewership.

Dezerv appoints Yash Bhargava as head – brand and content marketing

Reflecting on his initial experiences at Dezerv, Yash Bhargava remarked, "The past month at Dezerv has strengthened my belief that the pitfalls of traditional wealth management can be solved with consumer internet solutions. It just takes someone to integrate them. I am eagerly looking forward to playing my role in this journey."

In this role, Yash Bhargava will be responsible for spearheading brand development and content marketing strategies to further propel Dezerv’s vision and mission, stated the company in the release.