April 2024 – Page 56 – storyboard18

Gen AI will increase marketing productivity more than 40 percent by 2029: IDC report

Brands at the initial stages of AI adoption should aim to progress towards more advanced levels. (Representative Image source: Moneycontrol)(Representative Image source: Moneycontrol)

In the next five years, GenAI will advance to the point where it will handle more than 40 percent of the work of specific marketing roles, say IDC experts.

BMW Group elevates Abhinandan Gopalsetty as head – MINI India

Abhinandan Gopalsetty started his career at Hindustan Coca Cola Beverages and went on to work at Maruti Suzuki India.

Previously, Abhinandan Gopalsetty led BMW Group as head of sales and marketing.

Is boAt all bark and no bite as it takes on Apple and Indian rival Noise?

While Apple was unperturbed, boAt managed to rile up social media users and ardent fans with the ad.

In the viral combative ad against Apple and local contender Noise, boAt said Think Better, not Different. Experts wonder if it is time for boAt to take its own advice.

FSSAI informs e-commerce FBOs to not use ‘health drink’ and ‘energy drink’ label for dairy/cereal/malt based drinks

The draft notification by FSSAI for the said amendment would now be put in the public domain for inviting suggestions and objections. (Image source: Unsplash)

The reason behind this is because ‘health drink’ isn’t defined in Indian food laws. ‘Energy drink’ on the other hand, by law, refers to flavoured water drinks – carbonated and non carbonated, under the FSS Act 2006.

MCD removes over half a million political ads in Delhi before Lok Sabha elections

The advertisements removed by the Municipal Corporation of Delhi comprised hoardings, posters, banners, wall paintings, signages, and flags.

#BlastFromThePast: Cheil India’s Ipsita Nayak shares her all-time memorable ads

This week Ipsita Nayak, creative group head, Cheil India picks ads of Hamara Bajaj, Amul’s “Doodh Ki Nadiya - Manthan”, and Fevicol’s ‘Moochwali’. (Stills from the ads)

Ipsita Nayak, creative group head, Cheil India, shares with Storyboard18 her most favourite ads and memories attached with it.

Beat the odds – Is competitive advertising a great strategy to win this summer?

Long time memorable advertisements include Nike's ambush marketing tactics during the 2012 Olympics, where it leveraged its "Find Your Greatness" campaign to overshadow official sponsor Adidas or the Pepsi ‘Nothing Official About it’ World Cup Campaign ambushing Coca Cola, the official sponsor. (Image source: Unsplash)

A competition-based advertising strategy can really work wonders, if your brand come across as much better than competition, writes Ruchira Jain.

IPL 2024 viewership soars, sponsors take note

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

The viewership boom is attracting new sponsors, with the total count jumping from 30 to nearly 35 in just two weeks.

Iconic Indian logos and their creative visionaries

Indian designers are celebrated for their inventive methods, establishing fresh benchmarks in logo design and contemporary aesthetics. These trailblazers have made enduring contributions to the design landscape, crafting iconic logos that endure through time and resonate with diverse audiences. (Image source: Air India - Mutual Art; SBI - Zero Creativity Learnings; Amul Girl - Wikipedia; Punjab National Bank - Pinterest)

From Nargis Wadia, who designed Air India’s iconic mascot ‘The Turbaned and Mustachioed Maharaja’ in 1955, to RK Joshi, who created the symbol of Punjab National Bank (PNB) in 1984, India boasts a rich history of logo designers who have significantly influenced the visual landscape of the nation.

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.