The PepsiCo-owned Mountain Dew brand reprises its iconic ‘Darr Ke Aage Jeet Hai’ with a meaningful twist, for the summer campaign.
Month: March 2024
IPL advertising deals see delay over unclarity of schedule due to upcoming Lok Sabha elections
Brands looking for campaign-based advertising are awaiting more clarity on the full schedule.
MIB blocks 18 OTT platforms for showing obscene and vulgar content
Ministry of I&B takes action against obscene content on OTT Platforms. 18 OTT platforms after multiple warnings from Union Minister Anurag Thakur. 19 Websites, 10 Apps, 57 Social Media Handles of OTT platforms blocked nationwide for violations.
Dentsu Creative India bags the integrated creative mandate of GEF India
As per the mandate, Dentsu Creative will provide end-to-end creative solutions for GEF India, covering all aspects of branding, communication, and marketing.
Women CMOs of India: Who are the ladies leading India’s top brands?
Take a look at some of the leading women chief marketing officers in India, and how they have transformed the landscape of marketing and business.
Krafton signs MoU with the Govt of Gujarat and TransStadia Technologies
This collaboration is set to stimulate the technology, gaming, and esports ecosystem in Gujarat.
Reliance to acquire Paramount global’s stake in Viacom18
Reliance Industries to acquire 13.01 percent stake of Paramount global in Viacom18 for Rs 4,286 crore.
The Orry Interview: The who’s, what’s, how’s and where’s finally answered! EXCLUSIVE
While fans and followers are waiting to get their hands on an Orry ‘I am a liver’ T-shirt or an Orry special phone case, Orhan Awatramani says he knows what goes up must come down. In this EXCLUSIVE INTERVIEW with Storyboard18, Orry talks about how he plans to deal with it, and also about the strategies and successes so far.
As category leaders, it’s incumbent on us to continue to push the envelope: Saumya Rathor of Lay’s
Saumya Rathor of PepsiCo India, stated, “It’s really incumbent on us to continue to push the envelope and keep giving Indian consumers a lot of different flavours and get them to experiment with their palates and that is why we said we should have the ‘masala’ flavour but also add to it an exciting flavour which has never been done before.”
BCCI set to bar state units from direct cricketing tie-ups with foreign boards: Report
The decision will be taken at the board’s Apex Council meeting on March 18.