Month: March 2024

43 percent of real-money gamers from non-metros: Meta report

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

The study also highlighted reels, video ads on Meta and influencers as top drivers for gamers to discover and purchase new games.

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Categorized as Gaming Tagged

Saffola Oats rolls out a new campaign highlighting diverse snacking moments

The 360-degree campaign will be launched on television, YouTube and OTT platforms and will further be amplified across social media platforms. (Stills from the ads)

The campaign attempts to showcase how Saffola Masala Oats offers a healthier and tasty go-to snack with a variety of delicious flavours for their anytime-of-the-day snacking moments, stated the release.

Pepperfry launches Career Reboot Program to empower women’s return to the workforce

As part of this flexibility, participants will have the option to work for three hours a day, choosing the time slots and days that suit their schedules best. The company aims to create an environment of understanding and flexibility to contribute to the personal and professional growth of team members while enriching the overall customer experience within the store.

The Career Reboot Program is an extension of Pepperfry’s commitment to diversity and inclusivity, seeking to proactively recruit and empower homemakers, new mothers, and women returning from career breaks to join the team as Part-Time Home Consultants in the store, stated the company.

Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador for their new campaign

Rasna boasts of a 100 percent brand recall and 85 percent market share in its category. It is available in 1.6 million retail outlets in India with 12 state- of – art manufacturing plants in the country and availability globally in 60+ countries, realising the dream of ‘Make in India, for the world’ every passing year. (Still from the ad)

The new ad is a result of extensive market research done pan India to help us understand our customers and their evolving needs, stated the press release.

EaseMyTrip Foundation signs MOU with Archaeological Survey of India for stewardship of 4 iconic sites

Google Wallet was made available to Android users in India earlier in May. Google has partnered with over 20 of India's top brands, including EaseMyTrip.

This partnership aims to designate EaseMyTrip Foundation as the Smārak Särathi (Monument Mitra) for four of India’s historical monuments, as part of the government’s Adopt a Heritage 2.0 program.