February 2024 – Page 23

My11Circle to become official fantasy sports partner of Tata IPL 2024

IPL 2023 season saw approximately 61 million users actively participating in fantasy gaming, as reported by Redseer Strategy Consultants. (Image source: Google Play)

Aramco and Saudi Tourism, the biggest sponsors of IPL withdrew from bidding for the associate sponsorship title, also known as the official partners (OP).

Creativeland Asia onboards Divya Agarwal as chief strategy officer

Divya Agarwal started off as a delegate of the Government of India and went on to work across Tata Consultancy Services, Tata Steel, National Geographic Channel, Leo Burnett, McCann Worldgroup and Ogilvy.

Divya Agarwal was the lead, vice president, strategy and planning at Edelman.

Job market downturn: After IIM Lucknow, BITS Pilani reaches out to alumni requesting to help place students

Additionally, this global uncertainty has a cascading effect with a funding winter settling in, resulting in cost-cutting in small and large businesses alike, with hiring being affected at all levels including campus level. (Image sourced via LinkedIn)

“The global economy has not experienced this kind of slump since decades,” said the institution.

Why marketers are shifting from NCCS to ISEC

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

ISEC takes into consideration the evolving role of the woman in the Indian household.

Nothing appoints Ranveer Singh as brand ambassador

Recently, Nothing confirmed the global launch of its upcoming smartphone, Phone (2a), on March 5th. The event will be live-streamed from an in-person gathering in Delhi, India, bringing together thousands of people.

The actor will feature in digital, print, and TVC campaigns for Nothing phones.

Consumer products volume expanded by 5.2 percent in December quarter: Kantar

Consumers, whose preferences have been inclined towards cheaper products, has resulted in the companies slashing prices in the past three quarters. But, this has not boosted volumes. (Representative Image: Hanson Lu via Unsplash)

As per global research firm Kantar, the consumer industry of India is price sensitive, and were faced with a demand crunch after the companies raised the sticker prices (the advertised retail price) by a quarter in the past two years.

Apple introduces new first-party app – Apple Sports

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

The app, which is currently available in the US, UK and Canada, has been introduced for ‘speed and simplicity’, as it also comes with an ‘easy-to-use’ interface.

Spotify launches in-house music advisory agency for brands

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

With AUX, Spotify aims to use its expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences.

Digital custom charges: Streaming a movie abroad may come with taxes

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

WTO has kept online transactions free of tariffs throughout the internet age.

Perplexity AI records more than a million users in India

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

The company recently raised $73.6 million in Series B funding at a valuation of $520 million from marquee investors, a list that includes Nvidia and Amazon founder Jeff Bezos,