ASCI and the Department of Consumer Affairs (DoCA) convened to address the pervasive issue and dangers of surrogate advertisements.
Month: February 2024
Prime Video addresses ‘Elephant in the Room’ via campaign for upcoming series Poacher
The crime series sheds light on the extensive scale of ivory poaching, based on a real-life case that took place in Kerala in 2015.
Tech retail company ace turtle launches lifestyle apparel brand Dockers
This partnership brings Dockers’ legacy of clothing to the Indian market, catering to the evolving needs of the modern Indian consumer.
Indian Railways ties up with Swiggy
Indian Railway Catering and Tourism Corporation has tied up with Swiggy for supply and delivery of pre-ordered meals.
Sachin Tendulkar plays gully cricket with locals in Kashmir: MIB’s Anurag Thakur pens note
MyGov India shared a video on X, of cricketing legend Sachin Tendulkar, who was on vacation with his family and saw a few locals enjoying a game of gully cricket and decided to join in.
MIB’s Anurag Thakur launches four portals for media; Includes automated media planning, e-billing systems
This initiative is aimed at ensuring ease of doing business by fostering a more conducive business environment for Newspaper publishers and TV channel.
Karnataka HC to Byju’s parent: Any resolution passed in EGM to be invalid until final hearing
Byju’s had shared in a statement that the reasons for the EGM included removing Divya Gokulnath and Riju Raveendran as directors, and Byju Gokulnath as chief executive officer and chairman, was to disrupt the management and control the operations of the company.
Nikhil Sharma joins Perfetti Van Melle India as managing director
Storyboard18 broke the news on January 30. Nikhil Sharma was perviously the managing director of Perfetti Van Melle Vietnam.
Uber signs MoU with ONDC to explore opportunities for Uber’s expansion
Uber’s chief executive Dara Khosrowshahi stated that one of their ‘biggest’ growth strategies is to expand into low-income based, and they don’t want to be reduced to being an upper middle class product.
57 percent Indians prefer AI tools over human interaction: Adobe
The study also revealed that 59 percent of Indian consumers will stop or consider not buying from a brand that isn’t transparent about personal data use.