February 2024 – Page 24 – storyboard18

Instagram launches creator marketplace in eight markets including India

Instagram’s creator marketplace can help brands easily find relevant creators for any kind of collaboration.

Yum Restaurants sells 4.4 percent stake in Devyani International

As of December 30, Yum Restaurants India held 5 crore shares in Devyani International. Yum Restaurants India had bought a 4.41 percent stake in Devyani International in September 2021 after which it had maintained its stake in the company. (Image source: YouTube)

As highlighted by National Stock Exchange (NSE), Yum Restaurants India sold 5,30,83,330 shares, which amounted to its 4.4 per cent stake in Devyani International.

Flipkart Group’s senior vice president Ayyappan R steps down from his position

On February 20, Storyboard18 reported that the former CEO of Cleartrip was expected to leave the firm. During his tenure, Ayyappan was also responsible for overseeing and driving the travel players' brand initiatives.

Ayyappan R was also the chief executive officer of Cleartrip.

The digital shift: Personalisation driving sports fan engagement in India

Currently, sports in India contributes about 1% of the national economy– on par with most major sporting nations, as per the report. (Image sourced via X)

As per a YouGov report in 2023, 47 percent of engaged fans in India actively use social media for consuming sports content, surpassing the global average of 33 percent.

India to be the third largest economy by 2027 with $5 tn GDP: Jefferies

The report emphasizes that India's role in the global economy is set to expand significantly, with its contribution to world GDP expected to double between 2009 and 2029.

India has a consistent history of growing at 10-12 percent in USD terms over the last 10 and 20 years, as per reports.

MIB’s Anurag Thakur to launch various online portals for RNI and CBC

Thakur shared, “We should all keep sports at the forefront. It’s a soft power."

Union Minister of I&B Anurag Thakur will launch online portals of the Central Bureau of Communication (CBC), Registrar of Newspapers of India (RNI) and New Media Wing and Digital Addressable System (DAS) today.

Rural demand fails to rise for FMCG sector despite falling commodity prices and strong GDP

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

Low incomes due to erratic rains and low savings due to the pandemic continued to weigh on rural demand recovery.

Apple appoints Ruchir Dave as the head – audio division

Apple's commitment to privacy questioned as company settles Siri lawsuit

Ruchir Dave, currently, is the senior director at the tech giant.

Popeye’s to be fastest QSR in India to reach Rs. 1000 crore revenue: Jubilant’s Sameer Khetarpal

The company plans to open around 200 new Domino’s stores and an additional 30-35 Popeye’s stores in the coming 18 months. (Representative image by Jonathan MONCK-MASON via Unsplash)

The American fried chicken restaurant chain has 33 stores in 11 cities in India. Sameer Khetarpal, CEO and MD of Jubilant Foodworks, expects the number to reach 100 by next year.

Unilever’s chief brand officer Aline Santos Farhat moves on

As the global head of diversity and inclusion, she led the gender balance agenda within Unilever.

Aline Santos Farhat’s next move is unknown.