January 2024 – Page 50

Hero Motocorp launches #LiveTheLegend campaign for its bike brand Karizma XMR

L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate, also created the buzz campaign. The buzz campaign featured Roshan and Rannvijay Singha, the two names who had been closely associated with the brand in its glory days. (Still from the ad)

The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation.

64 percent of Indian consumers fear their data will be exposed to AI companies: Cheil India

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

As per the study titled AI & I, 70 percent of the Indian consumers worry that AI companies may misuse the data they share.

25 percent consumers changed their streaming platform, TV still has the largest base: Report

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

Overall household spending has increased for 58% of the families. Consumption remains the same for 35% of families. The net score is +50 which is the same as last month, said an Axis My India report.

Air India appoints P Balaji as Group Head, Governance, Regulatory, Compliance (GRC) and Corporate Affairs

P Balaji joins Air India after nearly a decade-long stint at Vodafone Idea Limited, where he spearheaded the regulatory and public policy functions.

Balaji will oversee the Government Affairs, Legal, Ethics, Sustainability, and Corporate Communications functions at Air India, among others.

How Godrej Group companies are championing diversity, equity, and inclusion initiatives

Parmesh Shahani (left) and Megha Goel (right) discuss what Godrej Group has been doing to create a safe and inclusive workplace.

Parmesh Shahani, head of Godrej DEI Lab and Megha Goel, chief human resources officer, Godrej Properties Ltd discuss how Godrej is executing DEI initiatives, sensitising its employees and creating a safe workplace.

BARC boosts TV meter count to 59,000

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

Utilizing Bar-O-meters to collect crucial TV viewership data, BARC is consistently adding new meters on a monthly basis to meet its goal

Increased mobility, OOH consumption aiding water-category growth in India: NourishCo’s Vikram Grover

Vikram Grover, Managing Director (MD) at NourishCo Beverages Limited

Find out how Tata Group-company NourishCo beverages is premiumising the packaged water category.

MIB issues final advisory to non-compliant MSOs

In a final notice, issued to MSOs on January 1, 2024 are urged to furnish necessary details and change their status by January 31, 2024.

265 MSOs have been advised to furnish the requisite details and get their status changed to compliant latest by 31.01.2024, failing which their MSO Registration shall be liable to be cancelled.

From setting up transparent programmatic ecosystem to branding brands on OTT, here are top ad trends of 2024

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

As marketers are increasingly realising the need for comprehensive insights to drive return on investment, media agency heads think holistic measurement will also emerge as a key imperative in 2024.