Month: January 2024

Tata Power onboards Baljeet Kaur as sustainability champion

Baljeet Kaur stands as the first Indian woman to ascend Mount Everest, Mount Lhotse and Mount Manaslu, which she climbed without oxygen. (Still from the video)

Baljeet Kaur, who hails from the hills of Himachal Pradesh, has a close association with nature and refers to the mountains as her “first love”.

Cultural advertising and marketing will go to a different level in the next couple of years, says Himanshu Arora of Social Panga

Himanshu Arora, co-founder, Social Panga, said, "Historically, people used to have public viewing on television. Then they moved to having a television in their homes. Now every mobile phone is a different content-creating platform. Subcultures play a very important role out there."

The co-founder of the creative marketing and advertising agency touched upon key achievements in the year gone by, advertising trends that will grab the spotlight in 2024, and a lot more.

ED files appeal against Delhi High Court order granting release to Vivo India execs in money laundering case

The regulator has asked them to credit the money received for investment advisory services and has banned them from the securities market until further orders. (Representative Image: Tingey Injury Law Firm via Unsplash)

Relief was granted to the Vivo India execs on December 30 since the accused were not presented before court within 24 hours of their arrest. Hence, deeming the custody illegal. The three execs claimed that they were arrested on December 21 and not December 22 as recorded by the ED.

Ayodhya turned popular choice on New Year’s Eve; witnessed 70 percent surge in bookings says OYO’s Ritesh Agarwal

He also shared how 80 percent more users were looking for stays in Ayodhya on New Year’s Eve. (Images sourced via Forbes and Firstpost)

Ritesh Agarwal, CEO of OYO took to X to share an interesting statistic. Ayodhya had seen on New Year’s Eve, more than what was witnessed in other popular holiday destinations such as Goa and Nainital.

Transactions through UPI platform crossed the 100 billion-mark in 2023: NPCI

This move is expected to provide a quicker and smoother digital transaction experience, benefiting a diverse range of individuals and enhancing digital connectivity between the countries. (Image source: Moneycontrol)

During August 2023, UPI had crossed 10 billion transactions a month for the first time and continued to do so in the following months. In December, UPI recorded 12 billion transactions with a cumulative value of Rs 18.23 lakh crore.

Value of Elon Musk’s X drops 71 percent since his takeover

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

According to media reports, Fidelity began marking down its Twitter shares the first month after Musk’s buyout. It increased the share value or kept it stable for a few months earlier in 2023.

Motorola Mobility appoints TM Narasimhan as managing director, Mobile Business Group – India

TM Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business.

TM Narasimhan comes with extensive experience in sales operations, business & financial planning and P&L Management, having held various roles in FMCG, and consumer tech organizations like PepsiCo, Britannia & Samsung.

Storyboard18 Exclusive Confirmed: Amitesh Rao joins Leo Burnett as South Asia CEO

Amitesh Rao will report into Anupriya Acharya, CEO Publicis Groupe South Asia and will work closely with Rajdeepak Das, chief creative officer, Publicis Groupe India and chairman, Leo Burnett South Asia.

Storyboard18 first broke the news of Amitesh Rao joining Leo Burnett on November 28, 2023, after the exit of former CEO Dheeraj Sinha.