January 2024 – Page 49

Tinder releases 2024’s first brand film for India – You Up

Crafted through the eyes of a young woman, the brand film's narrative highlights the diverse dating adventures she encounters when using the Tinder app and explores who and how she likes to date.

Young 18-25 year old singles, who make up more than half of Tinder globally, nowadays are ditching the pressure of rushing to a “happily ever after” and are Not Attached To Outcomes (aka N.A.T.O), a dating trend revealed by Tinder’s Year in Swipe 2023.

Indian media and advertising agencies gear up for a dynamic 2024 with elections, IPL, and more

Experts see creator economy and AI shaping the domestic media landscape in an event-packed year.

Dabur India Q3 update: Revenue to rise in ‘mid-to-high single digit’ percentage

Dabur's rural demand outpaced urban demand in Q1FY25. For the market, the FMCG major has also expanded its product basket with the launch of newer affordable and rural-specific pack bundles across categories. (Image source: Moneycontrol)

Because of the delay in the onset of winter season, Dabur said it anticipates the healthcare business to grow in low to mid single digit.

IAS announces first attention product to unify media quality and eye-tracking

Quality Attention uses advanced machine learning technology, actionable data from Lumen Research’s eye-tracking technology, and a variety of signals obtained as part of IAS’s core technology, including viewability, ad situation, and user interaction, and weighs them into a single attention score. (Image source: official website)

IAS’s attention model is designed to predict if an impression is more likely to lead to a business result including awareness, consideration, and conversion.

Indian publishers seek legal recourse against content misuse in free-for-all AI world

Existing laws that can address this issue include competition laws, contract laws, intellectual property laws, consumer protection laws, data protection laws, and media regulations. (Representative Image: Igor Omilaev via Unsplash)

As Indian news publishers take a cue from NYT action against Big Tech, experts see safeguards in copyright laws, IT regulations, and consumer protection laws.

Digital marketing agency Schbang ropes in Umma Saini as CCO

Umma Saini

Umma Saini’s appointment comes on the heels of Rayomand Patell’s exit from Schbang.

Tata AIG releases ‘Expect the Expected’ featuring Ranbir Kapoor and Rohit Shetty

It’s a full funnel campaign, created and executed by Martech network, Wondrlab.

This campaign is based on the brand’s ability to deliver on its promises in their entirety.

Job scams in adland continue: Havas India calls for caution

Havas issues a statement on social media stating, “Our hiring processes adhere strictly to authorized channels, and we advise the public to exercise due diligence.” (Representative Image: Sander Sammy via Unsplash)

Scammers posing as HR representatives from Havas India are extending job offers via emails, social media and WhatsApp for money.

Vi and Team Vitality enter into esports partnership in India

This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities. (Images sourced via Vi and Team Vitality websites)

The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale.

CNN’s chief digital officer Athan Stephanopoulos quits

Stephanopoulos who joined CNN in October 2022, was brought in under the leadership of Chris Licht, Thompson's predecessor. (Image by @Stephanopoulos via X)

With Thompson aiming to restrategize CNN’s digital and streaming businesses, this move marks a judicious shift to elevate the network’s digital profile to cater to changing viewer habits away from traditional cable TV.