November 2023 – Page 5

BCCI drags edtech major BYJU’s to NCLT over Rs 160 cr in sponsorship dues

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

A case was filed in September and registered earlier this month, according to the NCLT website.

Uniqlo India scouts for a new creative agency

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Nidhi Rastogi, marketing director of the Japanese clothing company said, she is looking for an agency to help shape the brand’s journey in India.

The Advertising Club announces partnership with Mudra Institute of Communications

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities.

Bombay is the global Mecca of advertising: GCPL’s Sudhir Sitapati

Godrej Consumer Products Ltd’s MD and CEO Sudhir Sitapati and CMO Ashwin Moorthy in a conversation with Storyboard18’s Delshad Irani.

GCPL’s Sudhir SItapati and Ashwin Moorthy talk to Storyboard18’s Delshad Irani about their new in-house ad agency ‘Lightbox’. Why did they set it up? What are the challenges? How do they plan to leverage it? Find out.

Rajdeepak Das becomes CCO at Publicis Groupe South Asia and chairman, Leo Burnett South Asia

In his new role, Rajdeepak Das will also work closely with the creative, data and technology talent across the Groupe to champion these mandates.

Storyboard18 was the first to report about Rajdeepak Das’s elevation.

Crucial week ahead for Zee-Sony Merger as deadline nears

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

Reports suggest that Sony may communicate next week on how the deal’s stipulations were not met.

Wunderman Thompson’s Mirum collaborates with WebEngage

The collaboration is set to bring together Mirum’s experience and expertise in MarTech and WebEngage’s comprehensive marketing automation platform.

Mercedes-Benz India promotes Amrit Baid to head of marketing and Customer Experience; Pradeep Srinivas moves into global

Amrit Baid is currently associated with Region Overseas Marketing team of Mercedes-Benz Malaysia, in Kuala Lumpur. (From left to right: Amrit Baid and Pradeep Srinivas)

Amrit Baid replaces Pradeep Srinivas who is taking up a global role in Digital Solutions, Data, and Analytics at the German carmaker’s HQ.

Ashneer Grover apologises before Delhi High Court for social media posts against BharatPe

Last week, Grover had posted on X platform (formerly Twitter) about the equity allocation and secondary components undertaken during the unicorn’s Series E funding round. The $370-million fundraise valued the payments and financial services fintech at $2.86 billion

The Court accepted Ashneer Grover’s apology but said it will be subject to him paying Rs 2 lakh to Delhi High Court Clerks Association.

Byju’s promotes Jiny Thattil as group chief technology officer

Jiny Thattil, who started his career with Thermax Babcock & Wilcox Energy Solutions, went on to work at companies like GE Global Research, GE Global HealthCare, Yodlee, InMobi, Amazon, Happay and Epic for Kids.

Jiny Thattil replaces outgoing executive Anil Goel.