Month: November 2023

Meta’s paid ad-free subscription service comes under legal scrutiny

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Advocacy group NOYB (None Of Your Business) filed a complaint with Austrian regulator on Tuesday claiming that the service amounts to paying a fee to ensure privacy.

Dentsu bags the integrated communication mandate of BharatBenz

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The account, which was won post a multi-agency pitch will see dentsu India provide end-to-end communication solutions for BharatBenz.

EBITDA is ”bullshit”: Charlie Munger on finance, health, life, success and more

Charlie Munger once famously said EBITDA was "bullshit earnings." To explore the brilliant mind of Munger, Warren Buffett's trusted, 99-year-old partner and the Vice-Chairman of Berkshire Hathaway, you only need to look at some of his timeless quotes. (Image source: Moneycontrol)

Money management, Munger said, requires people to pretend that they can do something that they can’t, and like what they don’t. `I think that’s a terrible way to spend your life, but it’s very well paid.’

Blockchain in gaming opens up new dimension for marketing and sales

The integration of blockchain technology into gaming opens up a new dimension for marketing and sales, enabling companies to harness the power of consumer reputation to establish trust and loyalty. (Representative Image: Hitesh Choudhary via Unsplash)

As the gaming industry continues to evolve, blockchain technology will play an increasingly pivotal role in shaping the future of consumer marketing and sales.

Humans of Bombay’s Karishma Mehta on the plagiarism controversy and the way ahead

"I don’t want to play damsel-in-distress. I don’t want to play the sympathy card at all. While the judgement did affect me on many layers, the thing that did protect my mental health was that I was actually not consuming," says Karishma Mehta.

In a conversation with Storyboard18, Karishma Mehta, founder and chief executive officer at Humans of Bombay touches upon the plagiarism controversy, cyber trolling, HoB’s impactful stories and milestones and the way ahead.

Innovation at core, Mumbai Indians lead digital footprint with interactive content, fan first approach

Videos delving deep into stories related to the personal life of cricketers are often put up, bringing new layers and dimension to the messaging. (Image source: CNBC-TV18)

As the IPL enters its 17th season next year, MI will embark on their pursuit of success on the field whereas their backend team continues to work round the clock across the year to keep the franchise upbeat and buzzing across all important social media platforms, especially YouTube.

Indian auto retailers sell over 90,300 vehicles each day in the festive season — SUVs most in demand

According to FADA, a key point to note is that rural areas particularly contributed to the surge in two-wheeler purchases. (Representative Image: Eric Saunders via Unsplash)

FADA said that despite initial underperformance during Navratri, particularly in the passenger vehicle sector, the situation improved by Deepawali, ending with a 10% growth rate. While SUVs were the highest demanded vehicles, inventory levels for passenger vehicles remain a significant concern.

Sudhir Sitapati and Vinay Sitapati shed light on how politics influences consumer behaviour

India is gearing up for multiple state elections and the approaching central election. Thus, it becomes crucial to understand the correlation between political regimes, policies, elections and consumer purchase patterns. (Images sourced from Forbes India and Ashoka University website)

Sudhir Sitapati, MD and CEO of Godrej Consumer Products and Vinay Sitapati, a professor of political science and legal studies at Ashoka University, talk about the relationship between political landscapes and consumer behaviour.

AI’s transformative role in building stronger and safer social media communities

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Igor Omilaev via Unsplash)

Tech giants are turning to artificial intelligence and machine learning to make social media safer, but this is not without its own set of challenges.