November 2023 – Page 39

PepsiCo’s Mountain Dew collaborates with Ranveer Allahabadia for the show ‘Mountain Dew Darr Ke Aage Jeet Hai’

Globally acclaimed boxer Mary Kom, musical sensation Krsna, celebrated chef Vikas Khanna, and legendary cricketer Kapil Dev are some of the guests confirmed to be on the season.

The 16-episode series will kick off with ace cricketer Yuvraj Singh as the guest who will be the first to share his ‘Darr Ke Aage Jeet Hai’ story.

Maruti Suzuki expects 16 percent -18 percent growth during festive season, says top official

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Talking about Maruti’s growth in the SUV and its current market share in the MPV and the MUV segment, Shashank Srivastava said that he expects growth to plateau around high numbers.

Apple could move 20 percent -25 percent of its iPhone production to India by 2024

This reduction can be attributed to the expansion of production in India and the remarkable growth in iPhone order allocation for Luxshare, coupled with advancements in production line automation. (Image source: Moneycontrol)

In 2023, India accounts for 12-14% of the total global iPhone shipments, out of which Foxconn, a long time iPhone assembler, holds about 80% of the market share.

Tata and Jaguar Land Rover partner for next-gen EV tech

Tata Motors stock price hit Rs 885.95 in the bourses on January 30, 2024. (Representative Image: Unsplash)

The ‘Avinya’ concept, first showcased in 2022, is engineered to provide a class-leading in-cabin experience with next-generation connectivity and ADAS. Interestingly, Tata’s recently facelifted SUVs Harrier and Safari were developed off JLR’s D8 platform.

Indian gaming industry expected to touch $7.5 billion by FY28

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

As per Lumikai’s recent gaming report, in-app purchases and ad revenues is anticipated to be the mainstay contributors to the industry’s growth.

Eveready pays tribute to the Goddess of Light through #EvereadyAalorPujo

Eveready’s Aalor Pujo aimed to transcend traditional boundaries by transforming the Maa Durga Idol into a work of art, paying homage to tradition while embracing the possibilities of modern lighting technology. (Stills from the campaign)

#EvereadyAalorPujo used lights in a strategic way that when viewed from a particular angle, all one can see is the Goddess Maa Durga.

BJP is highest spender on political ads on platforms like Meta and Google

Creating engaging and informative content has become increasingly important for political parties to reach their target audience.

With an eye on young voters, politicos splurge crores in social media spends in poll bound states.

Marketing Mocktail: Paisa Vasool- the concept of value explained

When a consumer buys and uses a brand, she/he must make a notional profit. (Representative Image: Jason Leung via Unsplash)

Value is the difference between what the customer gets (benefit) and what the customer pays (cost).

Netflix’s new ad-supported plan clocks 15 million active users

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Netflix’s advertising president Amy Reinhard took to a blog to announce this and some other key upcoming offerings.

Visionaries: CEO-CMO partnerships powering growth

The panel included prominent industry personalities – Kulmeet Bawa, president and MD, SAP India; Aseem Kaushik, MD, L’Oreal India; Prativa Mohapatra, VP and MD, Adobe India; Sukhleen Aneja, CEO, Good Glamm Group; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility.

At the first edition of Storyboard18’s Visionaries event held to celebrate marketers, we had a stellar panel of CEOs talking about the CEO-CMO power partnership.