Tata and Jaguar Land Rover partner for next-gen EV tech

The ‘Avinya’ concept, first showcased in 2022, is engineered to provide a class-leading in-cabin experience with next-generation connectivity and ADAS. Interestingly, Tata’s recently facelifted SUVs Harrier and Safari were developed off JLR’s D8 platform.

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| November 3, 2023 , 9:10 am
Tata Motors stock price hit Rs 885.95 in the bourses on January 30, 2024. (Representative Image: Unsplash)
Tata Motors stock price hit Rs 885.95 in the bourses on January 30, 2024. (Representative Image: Unsplash)

By Vivek Dubey

Homegrown electric vehicle (EV) manufacturer Tata Passenger Electric Mobility Ltd (TPEM) and British luxury vehicle manufacturer Jaguar Land Rover (JLR), both subsidiaries of Tata Motors Limited (TML), have signed a Memorandum of Understanding (MoU) to license JLR’s Electrified Modular Architecture (EMA) platform for TPEM’s ‘Avinya’ series of ‘premium pure electric’ vehicles. In addition, TPEM and JLR will enter into an Engineering Services Agreement (ESA) to support TPEM’s change content requirements for the first vehicle development.

The EMA platform, optimised for native battery electric vehicle (BEV) proportions, will underpin JLR’s next generation of ‘pure electric’ mid-sized sports utility vehicles (SUVs) for international markets from 2025. The company also claims that the EMA platform will have a highly integrated propulsion system (cell-to-pack battery technology, battery management and charging system) to deliver world-class vehicle efficiency and range.

The ‘Avinya’ concept, first showcased in 2022, is engineered to provide a class-leading in-cabin experience with next-generation connectivity, advanced driver assistance systems (ADAS), performance, refinement and safety. Interestingly, Tata’s recently facelifted SUVs Harrier and Safari were also developed off JLR’s D8 platform.

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