Month: November 2023

Bookstrapping – Leader: 50 insights from mythology by Devdutt Pattanaik

Devdutt Pattanaik references the popular story of Vikram and Vetaal, drawing attention to the fact that not every question has an obvious answer. And that one doesn't need to rush to give it. (Image source: Amazon)

In Leader: 50 insights from mythology, author Devdutt Pattanaik touches upon the difference between winning and being right, his interpretation of the Islamic tenet of charity, why Lord Vishnu insists on placing the image of Garuda and not of Narada in his temples and a lot more.

Managing your mind at work and beyond isn’t easy; it takes a lot of maturity and wisdom, says Bajaj Auto’s Deepika Warrier

Deepika Warrier spent 20 years with Pepsico, where she was instrumental in driving strategic development, innovation, brand equity enhancement and resource allocation across a range of beverages, and juice-based drinks. Warrier was the MD and CEO at NourishCo Beverages.

In a conversation with Storyboard18, Deepika Warrier, chief marketing officer, Bajaj Auto, spilled the beans about the marketing content she consumes, her workday at Bajaj Auto, her approach to stress at work and a lot more.

The ‘aspirant’ consumer cohort is both exciting and challenging: Nitin Saini, Mondelez

Mondelez's Nitin Saini stated, "I thank the team at Mondelez India. Marketing has done a fantastic job. A lot of good campaigns to talk about, we spoke about a few. The one that I really like is the birthday campaign we did in July, which was about building relevance of celebrations in the birthday occasion, and that people could make their own personalised birthday song and gift it. So that did fantastically well for us. More than 800,000 songs were created."

Nitin Saini, VP – marketing at Mondelez India, says this constitutes those looking for a more premium, sophisticated experience, offering brands a huge opportunity to grow.

Visionaries: Gan.AI’s Suvrat Bhooshan on potential of AI for marketers

In a competitive advertising landscape, standing out is crucial too. When we asked Bhooshan, how generative AI helps marketers create innovative and creative ads that capture the audience's attention, Gan.AI’s Suvrat Bhooshan said today brands are fighting for share of mind and attention of consumers.

In the first chapter of Storyboard18’s Visionaries, Suvrat Bhooshan, the founder of Gan.AI, spoke about how artificial intelligence can streamline marketing operations and more.

Zee News and Zee Bharat make comeback on BARC

Out of the top 10 brands present in 2023, 5 of them belonged to Reckitt Benckiser (India) and 3 belonged to Hindustan Unilever.

Data released yesterday was the first time that Zee showed numbers since September 2022.

Marvel star Scarlett Johansson takes legal action against AI app

The ad posted on X, uses behind the scenes footage of the actress from the sets of her 2021 Marvel film ‘Black Widow’. Image Source: YouTube.com/The Skinny Confidential

Lisa AI, an AI-powered image-generator app, used Johansson’s voice and likeness to promote its services without her permission.

Crackdown on film piracy: Government implements strong measures to curb Rs. 20,000 cr annual losses

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

The Cinematograph (Amendment) Act, 2023 (12 of 2023) passed by the Parliament in the Monsoon Session of 2023 addressed the issues relating to film certification, piracy and imposes strict penalties for piracy.

Visionaries: IAS’s Saurabh Khattar on why advertisers need to make media quality a focal point

Saurabh Khattar, country manager for India at Integral Ad Science, recommended that marketers should measure and verify their campaigns and optimise it basis the data they get. He stressed on how important it is for marketers to be responsible with their media spends.

In the first chapter of Storyboard18’s Visionaries, Saurabh Khattar, country manager for India at Integral Ad Science, spoke about the importance of smart media strategies and measurability.

Visionaries: Everybody has had a bad boss; Sanjeev Bikhchandani reveals inspiration behind Naukri’s famous Hari Sadu ad

Product innovation is a huge part of the business, said Sanjeev Bikhchandani, visionary of Indian startups at the recently held Visionaries event by Storyboard18. He believes that a brand is built by managing multiple touchpoints and advertising makes a good product succeed faster and a bad product fail faster.

Sanjeev Bikhchandani, a visionary of Indian Startups, spoke about the famous 2006 Hari Sadu commercial by Naukri, at the recently held Storyboard18 Visionaries program.