Month: November 2023

DPCGC rolls out an awareness driven campaign on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

The campaign aims to make law enforcing agencies and consumers of OTT platforms aware of the various tools that the law provides for an enhanced viewing experience, and to foster collaboration between parents, law enforcement agencies, and educational institutions, promoting responsible content consumption practices for all.

#BlastFromThePast: Ads that make WAYS’ Sagar Mehta nostalgic

While Coca-Cola picked up the official partner tag, Pepsi picked up the bragging rights. Probably the first instance of a well distributed, large scale ambush marketing campaign in India, it resonated brilliantly with the pulse of the young India then - fed up with ‘official’ things and wanting to break the status quo, writes Sagar Mehta. (Stills from the campaigns)

Sagar Mehta, co-founder and creative chief, What Are You Saying (W.A.Y.S) picks three ads that he enjoyed watching when he was younger and taught him advertising lessons later in life.

Storyboard18 Visionaries: Shaping the future of the marketing & advertising industry

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

Suresh Narayanan, managing director of Nestlé India, delivered a dynamic and motivating keynote address. The occasion featured compelling panel conversations on key issues, including a spirited discussion on the evolving relationship between CEOs and their CMOs and a lot more.

45 percent of Indian short-form video users reside in semi-urban and rural centers : Redseer

Content led by the ‘hook and hero’ narrative is effective in reaching out to diverse user demographics. SFV platforms are home to original and relatable content which is seen to have grown to 99 percent in 2023, in comparison to 92 percent in 2022. (Representative Image: Florian Schmetz via Unsplash)

The Tiktok ban of 2020 left a major content gap that was quickly filled by the rise of both Indian and international short-form video (SFV) platforms, states Redseer report.

88 percent of workers anticipate regular utilisation of generative AI in the coming years : Report

Indians felt that the application of AI will be important across health, security and climate, but equally in personalised education, improved accessibility and space exploration. (Representative Image: Markus Spiske via Unsplash)

89 percent say poor technology impacts productivity, with 40 percent set to quit due to poor technology

Andreas Sennheiser: We have to keep listening to the customer and have a creative dissatisfaction with the status quo

Andreas Sennheiser, chief executive officer, Sennheiser stated, "Sennheiser has a brand reputation of being extremely reliable, creating remarkable audio experience and being a highly innovative brand."

In a chat with Storyboard18, the chief executive officer of audio products maker Sennheiser spoke about the India market, the uniqueness of consumers here, marketing investments and a lot more.

Deloitte casts doubt on Dunzo’s ability to continue as going concern

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

A company is typically considered a ‘going concern’ if it has sufficient resources to continue to operate indefinitely and to avoid any potential bankruptcy risks. This is not, however, the case with Dunzo.

Voltas denies reports of Tata considering sale of home appliance business

Voltas reiterated its commitment to the home appliances business and vowed to strengthen its leading position in the sector. Commenting on the news reports causing embarrassment and raising concerns among shareholders and investors, the company said it is initiating steps to address the issue with Bloomberg, seeking clarification. (Image source: Moneycontrol)

The statement released by Voltas expressed strong discontent with the news, labelled it as “totally incorrect and blatantly false,” stressing that there was no factual basis to support the claims made.