November 2023 – Page 30

Why is Diwali advertising important in the brand marketing calendar?

The window of Diwali shopping started changing a decade or so ago. From a full month, the window narrowed to a couple of weeks (readymades replaced the tailored dress). One particular year it became just one weekend. Retailers held their breath hoping for a blockbuster weekend to save their bacon. (Representative image by Anshu A via Unsplash)

Festivals like Diwali reduces ‘consumption guilt’. It brings in a sense of urgency and immediacy. Brands also believe that a good Diwali sales push helps brand momentum, dealer confidence and word of mouth, writes Ambi Parameswaran.

Zee in “active engagement” with Sony over proposed merger scheme: Punit Goenka

Zee and Culver Max merger was given the greens signal by the National Company Law Tribunal (NCLT) in August but there was an obstacle when Goenka, who was spearheading the plan, had to step down as CEO.

Zee Entertainment net profit dips amid pressure on ad revenue

Zee Entertainment had said it has plans to invest these funds to enhance strategic flexibility to pursue growth opportunities in the evolving media landscape.

ZEEL revenue, however, surged 20.4% to ₹2,437.8 crore in the second quarter of the current fiscal, compared to ₹2,024 crore it had posted a year ago.

Marketing Mocktail: Standardize vs. Customize-brand localization explained

The extent of localization that global brands need to do depends on the interplay between the category and culture of the market. (Representative Image: Lucas George Wendt via Unsplash)

One of the key decisions a global brand needs to make is what and how much to standardize and what and how much to customize.

As Disney bleeds subscribers in India, Bob Iger remains optimistic but says ‘open minded’ to selling

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Disney+ Hotstar is not having a good time in India: subscriber base has seen its biggest decline since the service launched. While Disney boss Bob Iger says Disney “would like to stay”, he’s keeping an open mind where more drastic options are concerned. The ray of hope: a jump in subscribers count, and potentially, a new content partner in the world’s most populous market.

70-hour workweek debate still raging on; Ad land is shrugging but why?

Infosys founder N R Narayana Murthy recently said that youngsters should work for 70 hours a week, stirring a debate on work-life balance and other related issues. (Representative image by Nick Fewings via Unsplash)

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

Lotus makes a grand entry into India with its compact electric SUV ‘Eletre’

The Eletre offers advanced features including a dedicated smartphone app, 5G data compatibility, and over-the-air software updates. (Image source: CNBC-TV18)

Lotus, a British car maker, has entered the Indian market. The company introduced Eletre, an electric SUV. The car can travel up to 600 kms on a single charge. It also features a fast charging capability.

Disney+ Hotstar loses 2.8 million subscribers in fourth consecutive quarterly decline

Disney CEO Bob Iger says they would like to stay in the India market and are considering their options, amidst deal talks over its Disney Star business.

Madras High Court reverses government ban on online rummy and poker

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

The All India Gaming Federation, Gameskraft, Games24x7, Junglee Rummy, and A23 were among the petitioners who argued that while the game is legally permissible when played physically, it becomes illegal when played online.

WPP appoints Jane Geraghty as chief client officer

Jane Geraghty has been with Landor & Fitch for over 12 years, initially as the leader of Landor London and then president EMEA until the end of 2017, when she was appointed CEO.

Jane Geraghty is currently chief executive officer of Landor & Fitch, WPP’s brand and design consultancy.